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SITA has launched its most advanced intelligence and targeting products to date, supporting dynamic and integrated border management, helping governments identify and manage risks before they reach their borders.
Governments today face the daunting task of balancing the benefits of a surge in international travel approaching pre-pandemic levels against the increased security and health threats. A key challenge is getting the right information before travelling, so that informed decisions can be made about who can cross the border before they pose a threat.
SITA Intelligence and Targeting uses advanced risk assessment methodologies and artificial intelligence to significantly reduce the time required to extract strategic risk analysis and operational situational awareness across multiple data streams, providing valuable intelligence so high-risk individuals arrive in the country before they arrive Take action.
SITA’s solutions are designed around a four-phase intelligence approach – acquire, enhance, analyze, act – that maps directly to government clients’ operating environments. The premise of this approach is that intelligence must be actionable, and frontline operations must be able to report results, improve data quality, and update intelligence sources to provide greater accuracy in future operations.
Jeremy Springall, Senior Vice President, SITA AT BORDERS, said: “One of the most valuable lessons we have learned from the Covid-19 pandemic is that border agencies must have the right tools to reconfigure policy rules to respond quickly to changing threats. These threats change on a daily, sometimes even hourly basis. As a result, government agencies need greater flexibility and control. This is exactly what we provide with our greatly enhanced SITA Intelligence and Targeting, creating a pre-screening capability to Support our government customers’ immediate targeted operations and mitigate risk as early as possible and away from the border.”
Using intelligence and targeting, border agencies can dynamically reconfigure rules and profiles to incorporate new intelligence and respond to new and changing threats. Governments can now identify and respond to threats faster and pre-release travelers in real time.
Over the past 25 years, SITA has invested in a dedicated business unit to support the unique and complex challenges of its more than 70 government clients responsible for their countries’ border security. – trade arab news agency
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