The Trnava Regional Tourism Board of Slovakia has chosen Dubai and the Gulf countries as the location for its first international promotion office.
The Trnawa region will be promoted from Dubai to the Gulf countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE as the preferred European destination for Middle Eastern guests traveling to enhanced health, wellness, beauty and therapy in 2023.
Agata Mikulova, Executive Director of Trnava Regional Tourism Board, said: “The Middle East outbound tourism market has been researched and identified as a tourist market with great potential for tourism in the Trnava Region. As we all know, Tourists from the Gulf countries are some of the best in the world for health and medical tourism as they tend to stay longer, travel with immediate and extended families, and also visit and explore surrounding cities for the majority of their stay and community.
“The Trnava region is the perfect choice for travelers looking for this type of destination as we have some of the leading luxury health, medical, healing and natural spa hotels and resorts in Central Europe, with numerous castles, medieval towns and adventure activities to experience , allowing even the most avid explorers and tourists to fully immerse themselves in an authentic experience.”
Mikulova added: “The Trnava region may not be well known in the Middle East, but our key industry players are ready to welcome Middle Eastern guests immediately with culturally conscious hospitality, food options and even Arabic service, our customers This will be appreciated by guests.
“To broaden the visibility of our products and attractions, and to develop travel agency and consumer engagement and demand, we have appointed Aviareps, a world-leading destination marketing and promotion company, to run our first representative office in the Middle East. With their tourism, media and digital network and expertise, we believe they will position the Trnava region to achieve our goals.”
Glenn Johnston, Aviareps Vice President Middle East and Global Public Affairs, said: “The Trnava region is a hidden gem and we are honored and proud to be partnering with the Trnava Region Tourism Authority to establish their first international Representing the East.”
Johnston adds: “Trnava’s health, wellness and medical spas are outstanding in terms of treatment and comfort. The area is dotted with natural wonders, castles, medieval towns and UNESCO World Heritage Sites, making it ideal for day trips, offering Luxurious personal attention and private exploration as they are not overwhelmed by tourists.
“Furthermore, outbound tourism for the purpose of health and cultural tourism is rapidly becoming a growing trend in the Middle East, and the Trnava region has great potential not only as a destination in its own right, but also as a desirable tourist destination. The attractiveness and attractiveness of these cities can attract these tourists. The neighboring capital cities of Bratislava, Vienna and Budapest are all located on the banks of the Danube and are only a few hours’ drive from Trnava.”
Influencer-Curated Vacation Packages
Hosted a group of Emirati, Baharani and Emirati expatriate influencers in December 2022 to experience first-hand the region’s exceptional spa and wellness facilities, including visits to major tourist towns and villages, Christmas markets, the natural surroundings of a winter wonderland, Even the high-speed adrenaline experience of the Slovakian Ring, one of the longest highways in Europe.
As a unique influencer partnership program led by Aviareps and their dedicated influencer marketing company, Swayfluence, each influencer will work with Trnava travel partners and leading UAE travel agencies to create individually branded and curated travel packages in the Trnava region, which It will be offered to their followers to join them in a group travel experience back to Trnava.
Other key events planned to promote the Trnava region in the Gulf include: a dedicated webinar for Middle East travel agencies on how to create Trnava holiday packages and itineraries; Trnava travel stakeholders to the UAE, Saudi Arabia, Kuwait and A tourism business development and seminar delegation from Bahrain; participation in Arabian Travel Fair 2023, Dubai, the Middle East’s largest travel exhibition; and a host of social media and digital marketing events throughout the year. – trade arab news agency