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A man uses the SnapChat app on an Apple iPad Mini.
Studio East | Getty Images
break off announced Wednesday It’s launching a $3.99-a-month Snapchat subscription plan that unlocks exclusive and pre-release features. It’s called Snapchat+.
The announcement comes after Snapchat’s disappointing sales outlook for the quarter When it reported its first-quarter results in AprilSnap CFO Derek Andersen said at the time that macroeconomic conditions such as supply chain disruptions, labor shortages and inflation were affecting Snap’s main source of revenue, advertising.
Snapchat+ could help companies diversify revenue streams, though Snapchat’s SVP of Product Jacob Andreou says edge The company does not expect the program to be a “significant new revenue stream.”
Shares of Snapchat were up about 1% on Wednesday morning.
The Plus plan includes pre-release, experimental and exclusive features like locking your chums as BFFs (best friends forever) and customizing the app’s icons. The company says it’s for the “most enthusiastic members” of Snapchat users.
Other social media platforms have recently launched subscription services. Twitter 2021 Announcing Blue Subscriptions Offers ad-free access to other websites for $2.99 per month.chat app telegram Launch of Telegram Premium in June.
Snapchat+ launched Wednesday in the US, Canada, UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates.
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