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#Roommates, Snoop Dogg is officially going home to the label that started his legendary career! It was just announced that after closing the deal, Snoop Dogg has now acquired Death Row Records, in conjunction with his new album titled ‘BODR’ which is short for ‘Bacc On Death Row.’
According to @HollywoodReporter, Snoop Dogg’s career has officially come full circleas now he has acquired the label that made him one of the most iconic figures in the hip hop industry. Snoop acquired his former record label Death Row from MNRK Music Group, which is a firm controlled by private equity funds managed by Blackstone. The timing of the deal is apparently intentional because Snoop also has a new album releasing soon titled ‘BODR,’ an acronym for ‘Bacc On Death Row.’
Speaking about the major ownership deal of his former label, Snoop Dogg had this to say:
“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality.”
You may recall that back in 2006, Death Row Records filed for bankruptcy and was acquired at auction in 2009 for $18 million by WIDEawake Entertainment. Following even more changes, the label eventually ended up in the hands of Blackstone and MNRK.
Snoop Dogg’s new album is set to be released in a partnership with popular blockchain gaming platform, Gala Games. The company made the announcement earlier today it has launched a new music division called Gala Music—which will have the exclusive rights to three bonus tracks from ‘BODR‘ and Snoop is also releasing a “Stash Box” of NFTs on the new Gala Music store.
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