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Friday, November 15, 2024
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Soho Beach announces first expansion outside the UAE

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Soho Beach, the iconic party destination known for its vibrant energy and unforgettable experiences, is delighted to announce its first expansion from the UAE into Egypt – launching the Soho Beach Sahel!

Soho Beach Sahel will open on June 28th during Hari Raya. It is located on a private beach in front of the new Alamein Tulip Inn Samari Sahel, Egypt, and has its own direct access to the 5,000+ person Beach Club located on the beach. As an upscale everyday beach club, it promises to be a place for guests to relax or play. Enjoy the sounds of resident and guest DJs in a beachy vibe – think chill house music vibes mixed with a touch of arabesque.

Yanal Abaza, vice president of Sekoya Hotels and Resorts, the company behind Soho Garden and Soho Beach Brands, said, “Our venues are renowned for their innovative spirit, which is what drives us to constantly find new ways to enhance the guest experience. Our key differentiators are not only our entertainment programming, but also our chic ambience and stylish food and drink offerings. For Our new location in Egypt, Soho Beach Sahel, promises to provide guests with the famous Soho vibe and service as it fulfills our vision to expand the Soho experience across the region, with more locations to open soon”

The new location is part of Soho Garden’s brand expansion strategy to offer a unique club experience to party lovers in the area, with further expansions to be announced in the near future.

  • What: Soho Beach Sahel
  • Location: Sahel Al Shamali, Egypt, private beach at Tulip Resort Sunrays New Alamin
  • Time: Open every day from June 28
  • Packages/Prices: Tickets start at EGP 1,200 (approximately AED 140)
  • Schedule: Beach Club Hours – 7 days a week
  • Weekdays: 10:00am – 1:00am
  • Weekends: 10am – 3/4am

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