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New headquarters in Pasig City will be home to Sony Music Entertainment and recording services company The Orchard to continue supporting local artists and repertoire
Manila, September 30, 2022 – Sony Music Entertainment (SME) Philippines today announced the opening of a new office in Manila to continue the company’s business of discovering and nurturing the next generation of Filipino artists.
Located in Pasig City, a major business, entertainment and cultural hub, the new office will be home to SME Philippines and The Orchard Philippines, housing specialists in A&R and digital marketing to support SME Philippines’ more than 70 local artists, discoveries and nurturing budding musical talent and promoting music from across the country.
SME Philippines features some of the most recognized artists and music groups in the Philippines and Southeast Asia, including Ben&Ben, SB19, NOBITA, Ace Banzuelo and Clara Benin.
The opening ceremony was attended by Pasig Deputy Mayor Dodot Jaworski, as well as Sony Music Group senior executives, artists and business partners. Guests enjoyed performances by local SME stars Ace Banzuelo, I Belong to the Zoo, Alex Bruce, Clara Benin, Young Cocoa and Of Mercury.
“The Philippines is a country that loves music. It’s exciting to witness the growth of the local music industry and to see local musicians shine regionally and internationally. We are delighted to see Sony Music Philippines call Pasig City for their own home,” said Pasig Deputy Mayor Dodot Jaworski.
“Here, in the Philippines, the country’s vibrant cultural fabric has spawned a new generation of artists who are pushing musical boundaries and presenting the best of local music,” said Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment“The cultural diversity and creativity and pace of digital adoption in the Philippines present tremendous opportunities for artists to create and share their music, and we are committed to supporting their efforts.”
“Over the years, we have worked closely with musicians, creators and partners to build an impressive roster of local artists and provide first-class support to each of them,” said Roslyn Pineda, General Manager, Sony Music Entertainment Philippines“As a result, we have created many international hits and local favorites, and became the only music company in the country with a Christian music sub-label. Going forward, we are ready to make further efforts to support music in the Philippines and abroad. “
Ben&Ben and SB19 are homegrown artists of regional and international renown.
“Sony Music has been a lovely partner in helping us reach out to our fan base Liwanag through music,” Ben&Ben said. “They have opened a lot of doors for us, allowing us to bring the emotion and message of the song we make to those who need it. They keep giving us new energy to keep pushing the boundaries and keep moving forward, no matter which way the wind blows. It’s an honor to work with a passionate and dedicated organization. As we embark on a new adventure with our first North American tour, it’s a pity we’ll miss the opening of our new office, but we’re proud to see that Sony Music Philippines has How far have you gone?”
The five-piece group SB19 made their debut in late 2018 and gained widespread recognition with the singles “What?”, “Alab (Burning)” and “Go Up”. The pop group was nominated for “Top Social Artist” at the 2021 Billboards Music Awards, and achieved the longest-running No. 1 spot in Billboard’s hits chart history with “Bazinga.”
“Sony Music has been a valued partner for us over the years, helping us reach our fans and audiences through its extensive and expansive network,” SB19 added in a statement. “From working with us on our first album album, to supporting our recently released international single ‘WYAT’ to helping us with our upcoming world tour, we couldn’t have been better a team. We sincerely congratulate them on the opening of their new office.”
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