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sony Musical Masterpieces, a Division Sony Music Entertainment (SME) has acquired a majority stake in Barcelona-based Proactiv Entertainment, a producer of live music and experiential events worldwide.
In a statement released on Thursday (May 18), Masterworks described the acquisition as “the latest in a series of strategic partnerships and agreements that advance Sony Music Masterworks as a multifaceted global entertainment business.” development of.”
As part of the deal, Nicolas Renna, Proactiv’s managing director, will continue to lead the business.
His father, Horacio Renna, founded the company in 1987 and it has since become a major player in live entertainment, producing in Spain Andrea Bocelli, Malu, Performances by Juan Luis Guerra and others.
The company is also known for its international IP-based products such as hamilton, disney on ice, lion king, WWE Live Streaming, monster jam, harry potter concert, star wars concert and Peppa Pig,etc.
In recent years, Masterworks has followed a consistent strategy of partnerships and acquisitions.
In 2018, it purchased – and finally got all – Raymond Gubbay Ltd, a concert and promotion company founded by the London-based manager of the same name.
The company specializes in combining special effects with classical music to create the following shows: john williams spectacular, zimmer and williams and sci-fi spectacular.
The following year, Masterworks Acquired Los Angeles-based Milan Records, specializing in film and television soundtracks.milan released the soundtrack ghost, Backtrack, dead Pool, revenant hunter and many other films.One of its first projects under the Masterworks umbrella was HBO’s soundtrack succession.
back then it also Acquired UK-based Senblaa concert promotion and production company that has worked with artists such as Ennio Morricone, Soft Cell, Burt Barcharach and Sophie Ellis-Bextor.
“With the support of Mark Cavell and the rest of SME’s global network team, we will enter new territories, expand our portfolio of properties and bring emotion to new audiences.”
Nicholas Rayner, Proactiv Entertainment
Masterpieces of 2020 Sign a strategic partnership In partnership with Wise Music Group, a classical music publishing company. At the time, the London-based company owned or controlled around half a million copyrights and represented nearly 100 composers and songwriters working in classical music, opera, ballet, film, television and advertising.
Then in 2022 Acquisition of Masterworks Majority stake in MAC Global, a Dubai-based concert promotion, events, talent management and production company. The company has performed concerts in the UAE, Bahrain, India, Oman, Qatar and Saudi Arabia, and has worked with clients such as the Dubai Opera and Saudi Aramco.
Broadway dealmaker Lisbeth R. Barron, through her firm, Barron International Group LLC, brokered Masterworks’ acquisition of Proactiv. Barron initiated the transaction and represented Proactiv as its strategic and financial advisor.
“Today ushers in a new era of success, built with even greater success by a partner with such a great history and world-class capabilities.”
Horacio Renna, Proactiv Entertainment
The deal with Masterworks will “take Proactiv Entertainment’s business to the next level and help more leading artists and brands connect with fans through high-quality productions around the world,” Sony Music Masterworks president Mark Cavell said in a statement said in.
“They have a strong vision and key creative relationships around the world. Combining Sony Music’s expertise, resources and extensive portfolio of live entertainment assets, we look forward to creating even more innovative live experiences for audiences around the world.”
Masterworks and Proactiv “share a common vision and values, and we are deeply committed to creating a global leader in the production and promotion of live experiences,” said Nicolas Renna.
“With the support of Mark Cavell and the rest of SME’s global network team, we will enter new territories, expand our portfolio of properties and bring emotion to new audiences.”
Horacio Renna, founder of Proactive, added: “Today marks the beginning of a new era of success, created even more by a partner with such a great history and world-class capabilities.”Global Music Business
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