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“Squid Games officially has 111 million fans-this is our largest series ever released!”
The streaming service said on Wednesday that the popular South Korean show “Squid Game” has officially become Netflix’s largest original series.
This nine-part thriller, in which poorly funded contestants play a childhood game with deadly consequences, is expected to win 45.6 billion won (38 million U.S. dollars). Since its launch less than a month ago, it has become Netflix’s global sensation.
This dystopian drama inspired countless memes, the ubiquitous green sportswear and Halloween costumes worn by contestants, and the real-world entertainment of various games. It also sparked a debate in Korea about a toxic and competitive society and sparked new interest in the country’s culture and world languages.
“Squid Games officially has 111 million fans-this is our largest series ever released!” Netflix posted on Twitter.
Since its release on September 17, the series reached this total in just 27 days, easily surpassing the British costume drama “Bridgetown”, which had 82 million views in the first 28 days.
Netflix provided limited information on the viewing data of its platform and cut back the data it does provide in various ways. Its 28-day premiere data for Bridgetown and other shows includes any account that has watched an episode for at least two minutes.
Ted Sarandos, Netflix’s co-CEO and chief content officer, said at a technology conference in California last month that the streaming service was surprised by the popularity of “Squid Game.”
“In terms of its global popularity, we have not seen this,” he said.
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The show is so popular that South Korean Internet service provider SK Broadband sued Netflix to pay for the increased network traffic and maintenance costs due to the surge in audiences.
A South Korean woman is negotiating with a U.S. company on compensation after being submerged Thousands of prank calls and text messages When her phone number was accidentally highlighted as a key plot point in the series.
Netflix will spend more than 500 million U.S. dollars on content produced in South Korea this year.
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