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Welcome back to the spotlight and happy Hanukkah, Merry Christmas and Happy Kwanzaa to all who celebrate the holidays.It’s hard to believe that 2022 is almost here, we’re all a year older and I hope I can play a little part in making you a year wiser (whether it will be by reading spotlight Or consider reading better spotlight). Of course, no New Years celebration would be complete without a look back at the past year. I tried to get Ryan Seacrest to take it from here, but it turned out to be a show he wasn’t interested in. So, here I am, hanging my tuxedo (or whatever moth left over from the past 3 years) in the closet, and giving you an overly simplistic description of where we came from and where we might be going (call me Joshstradamus ) .
First, Argentine rugby/soccer star Lionel Messi ended the year on a high note, winning the FIFA World Cup against Kylian Mbappé and France earlier this week . Speaking of messy, the artist formerly Kanye West (now known as The Unemployed) shows us that the marketplace of ideas has no place for hate, and the marketplace of consumer brands has no place for him. While the facial soreness from Chris Rock’s “slap” at the Oscars has subsided, the memory of that event is sure to linger for years. Meanwhile, for the 10th time, the world of sports and entertainment proved itself a force for good, uniting behind the resilient Ukrainian people against Russian aggression and authoritarianism. The Name, Image and Likeness (NIL) trade expands in their first year (first-year fifteen, if you will) and sophomore year. There is no sign of slowing down or reducing the impact on athletes and colleges. As encryption collapsed, NFTs went from three-letter words to four-letter words. The number of copyright infringement claims in popular music continues to rise, like a good chorus piece (and that’s only what we hear), while private equity investment in music rights reaches sky-high levels. Pickleball went from punchline to powerhouse, garnering widespread investment from entertainers and athletes.
Happy Holidays everyone – see you next year!
Endorsement Sponsorship and Investment
No. 6: Ye lost the fashion industry
December 21, 2022 From Women’s Wear Daily
H&M: Justin Bieber collection axed after singer’s ‘trash’ criticism
December 21, 2022 Via BBC – front page
After Kyrie and Kanye Disasters, Celebrity Endorsements Are Ripe for Scrutiny
December 19, 2022 Purchasing Journals Online
sports
Organization Helps Student-Athletes Get Zero Deals
December 20, 2022 By News Express – Top Stories
December 19, 2022 via CNBC
Women, college athletes get more sponsorships as sports marketing diversifies
December 14, 2022 via ad age
SponsorUnited releases 2022 Sports Sponsorship Year in Review
December 14, 2022 via PR Newswire
music business
December 22, 2022 through wealth
Singer Terry Hall, owner of ska icon The Specials, dies at 63
December 20, 2022 by star
Mariah Carey’s ‘All I Want For Christmas Is You’ Unbelievable Paycheck Revealed
December 20, 2022 Via hello!daily news
December 20, 2022 By Markets Insider – Top Stories
Edgy Campaigns Are Over, TikTok Won’t Stop, and Other Marketers’ Predictions for 2023 – WSJ
December 19, 2022 via Wall Street Journal – Experience Report
film and television
Viacom18 secures broadcast rights for Paris 2024 Olympic Games in India and subcontinent
December 21, 2022 via Bloomberg
NFL close to rights deal with Google’s YouTube TV for Sunday Ticket game pack
December 21, 2022 via CNBC
Media rights auction, new team push IPL’s value past $10 billion: Report
December 21, 2022 Key Stories by Business Standard
2022 World Cup overcomes hurdles to gain ratings
December 21, 2022 via the Los Angeles Times
emerging movement
AIR MILES WELCOMES GLOBAL STREAMING GIANT DAZN TO THE PROGRAM
December 21, 2022 via Canadian Newswire
Parks: Pickleball comes to Washington Park
December 15, 2022 via Jefferson City News Tribune
Naomi Osaka and Patrick Mahomes join wave of celebrities investing in Pickleball
December 14, 2022 via Forbes
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