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Welcome back to “Spotlight”, well…I’m watching the New York Yankees in the American League Championship Series as I write this, so let’s jump right in:
- Jay-Z brought JV (Jay-V?) partner Bacardi to Delaware Chancery Court to compel the spirits company to disclose corporate records regarding jointly owned cognac brand D’Usse. If I were a D’Usse myself, this wouldn’t be an unreasonable request.
- Plant-based food company Wicked Foods launched a concession stand at Target Center for Minnesota Timberwolves and Minnesota Lynx home games, selling approachable vegan food to basketball fans. Wicked will definitely be on the tongue, especially when the Boston Celtics are in town.
- LeBron James’ son Bronny James continues to make zero dollars because obviously being very good at basketball and having a dad who is very good at basketball makes you really have a market. That said, my sons would hit the books well.
Endorsement deals, sponsorships and investments
Bronny James Gets NIL Sponsorship Again, Inks Handles Beats By Dre
October 18, 2022 via International Business Times
Bronny James, the 18-year-old high school basketball player and son of Los Angeles Lakers superstar LeBron James, has signed a name-image and likeness (NIL) endorsement deal with Beats By Dre.
SEC Charges Kim Kardashian With Violating Anti-Smuggling Laws, Signaling Celebrities, Must Disclose Endorsement Fees
October 18, 2022 by Greenberg Traurig
For Kim Kardashian’s fans and followers, her endorsement of the product shows that it’s trending.
‘King of NIL’ Rayquan Smith on How to Sell Yourself with Hustle
October 18, 2022 by Entrepreneur
After the company initially turned down the opportunity to work with Smith, many of them changed their minds once he had proven his brand and marketing worth.
Wicked Kitchen to introduce plant-based foods at this year’s Timberwolves Games
October 18, 2022 via Bring Me News
100% plant-based food brand Wicked Kitchen will debut its concession stand at the 2022-23 Minnesota Timberwolves game.
Global superstar Meghan Trainor’s new ‘Made You Look’ music video debuts exclusively at Candy Crush Saga
October 14, 2022 via WILX-TV
Today, Candy Crush Saga, one of the world’s most popular mobile games, celebrates its 10th anniversary in collaboration with GRAMMY™ award-winning music artist Meghan Trainor.
SponsorUnited: Alex Morgan is the most recognized female athlete in 2022
October 13, 2022 via PR Newswire
SponsorUnited, the world’s leading sports and entertainment intelligence platform that tracks more than 700,000 sponsorships and endorsements across 200,000 brands, recently released the 2022 Women’s Sports Report, which analyzes brands in collegiate and professional sports across team and individual athletes Partnerships.
sporty
Study: 20% increase in women’s sports sponsorship in 2022
October 19, 2022 via SGB Online
Sponsorship deals in women’s sports will grow 20% year-over-year in 2022, according to a study by sponsorship data and advertising services firm SponsorUnited.
Tom Brady, Stephen Curry among Athlete Investors in VR Golf Platform
October 19, 2022 via Sportico (subscription may be required)
Golf+, a VR golf platform with a vision to let users virtually play any course in their living room, recently raised a $6 million seed round.
Kroenke repays NFL’s Rams lawsuit settlement
October 18, 2022 via Sportico (subscription may be required)
The NFL will avoid a potential legal dispute with Rams owner Stan Kroenke over a lawsuit over the team’s relocation from St. Louis to Los Angeles.
music business
Jay-Z sues Bacardi for disclosure of financial records over failed Cognac deal
October 19, 2022 via Digital Music News
Jay-Z is suing Bacardi for full transparency of its financial records, inventory and marketing data because their brandy deal went sour.
Why the music industry is at odds with TikTok over royalties
October 18, 2022 via Global Music Business
TikTok’s parent company, ByteDance, plans to overthrow Spotify. Trouble is, the plan is difficult to implement.
Tennessee senator submits bipartisan bill to require radio stations to pay musicians more
October 15, 2022 via News Break
When a song is played on the radio, a lot of people get a piece of it, but not necessarily the people who sing or play an instrument.
Songclip and Hipgnosis Announce Partnership to Promote Licensing and Compliance of the Hipgnosis Directory in the Global App Market
October 13, 2022 via News Break
Songclip, the world’s only patented music editing company, and Hipgnosis Songs Management (“Hipgnosis”), an investment firm that provides investors with pure music and related intellectual property, recently announced a partnership that will enable Songclip to provide users with access to 100,000 Hipgnosis-managed First song.
Film and TV
More media rights hurdles emerge as LIV golf ratings drop
October 19, 2022 via Sports Business Magazine
Unless a last-minute change and deal is announced, LIV Golf will complete its inaugural season “without earning a dime for its media rights,” and as the league shuts down for the winter, “the list of potential suitors is shrinking, and the list is dwindling to the league’s The concerns are only going to grow,” Golf’s James Colgan said.
NFL, Amazon announce Black Friday games starting 2023 season; teams to be determined
October 18, 2022 via The Stand Report
Amazon and the NFL are expanding their deals to include Black Friday games for the 2023 season.
Universal Studios Group reaches development deal with TikTokers as part of new move
October 17, 2022 via News Break
NBCUniversal has launched an initiative to transform TikTokers into the next generation of TV creators.
Non-Fungible Tokens (NFTs)
Italy: Potential of NFTs for the music industry – Global Alliance of Advertising Lawyers (GALA)
October 18, 2022 by Mondak
The music industry has changed dramatically over the past two decades. As streaming services replaced CDs, music was made available to the public for a monthly fee, revolutionizing the way musicians made money from music.
Will Snoop Dogg support BudBlockz the same way Elon Musk supports Dogecoin?
October 18, 2022 via Analytics Insight
Since 2020, we’ve seen a rise in celebrity involvement in Web3 projects.
K-Pop Group, Cherry Bullet are launching their first NFT and Metaverse experiences at Gemie
October 17, 2022 via Yahoo!information
Gemie is an Asian entertainment-focused metaverse platform and NFT marketplace that aims to create immersive digital experiences and digital assets that provide benefits to holders both online and offline.
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