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Standard Chartered has announced the appointment of Ayesha Abbas as the new Head of Consumer, Private and Commercial Banking UAE (CPBB UAE).
In this role, Ayesha will report to Rola Abu Manneh, Chief Executive Officer, Standard Chartered Bank, UAE, and Bongiwe Gangeni, Regional Head, Africa, Middle East and Europe, CPBB.
In addition to strengthening client relationships, she will be responsible for executing the bank’s strategy and building a presence in retail banking in the UAE, while focusing on developing the bank’s digital products, wealth management and affluent proposition.
Regarding this key appointment, Chief Executive Officer Rola Abu Manneh said: “This appointment clearly reflects the importance of the UAE market within Standard Chartered. The UAE is our priority market with strong growth opportunities. Ayesha brings us A wealth of experience. Our existing platform, and we are delighted to welcome her to the national management team.”
Prior to joining Standard Chartered Bank, Ayesha worked for HSBC for 18 years and held senior positions responsible for developing local, regional and global products in its wealth management and private banking excellence.
Ayesha, a seasoned banker with over 20 years of experience in wealth management, priority and consumer banking, joined Standard Chartered in February 2019 as General Manager, Head of Priority and Premium Banking and UAE branch network, also covering Pakistan, Oman and major banking operations. African market.
Under her leadership, the bank’s CPBB refreshed growth strategy and transformation has been accelerated with a greater focus on customer experience and hyper-personalization.
Abu Manneh said that the retail banking environment in the UAE has raised the bar for the overall customer experience and it has become increasingly important to meet customer needs through innovative products and digital solutions.
“We are confident that Ayesha’s extensive experience and client-centric approach will continue to enhance our positive growth trajectory in the UAE and propel the business to the next stage of growth,” she added.-TradeArabia News Service
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