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Stella Stays, a rising star in the region’s deconstructed hospitality industry, is considering fast-tracking its expansion plans in the country’s capital. The home-grown company made the decision in light of a recent legal change in Abu Dhabi, which introduced new regulations for the holiday home industry.
Since last month, all holiday home operators in Abu Dhabi have had to register their units on the new online system to ensure industry regulations are maintained. Registration helps to regulate and strengthen the industry, through which it provides an alternative to hotels and hotel apartments for guests in the emirate.
With a vision to redefine the hospitality industry, Stella Stays is widely recognized for its innovative and guest-centric approach to hospitality. The brand started with a single penthouse in 2019 and has now signed more than 300 properties, with operations in Dubai, Manama and Montreal. With this new law in place, Stella Stays plans to enter the capital with unrivaled, efficient technology and service to provide Abu Dhabi’s holidaymakers and business people with an impeccable stay experience.
In addition to short-term bookings, Stella Stays offers an unparalleled experience for guests looking for longer-term accommodation, such as new residents of the capital who are looking for the flexibility to move in immediately without having to worry about buying furniture, paying for house utilities or signing cumbersome paperwork , which is common in annual rents. Additionally, these hotels are great for business travelers, digital nomads, groups of friends and families looking for a place to stay for a few weeks or months, as they offer luxurious, spacious rooms that hotels can’t.
Under the new regulations, CEO and co-founder Mohannad Zikra and the team have drawn up plans to expand their business in Abu Dhabi and are fully prepared and take a positive view of the future of the brand in the emirate, and the execution is expected to be Smoother and faster with the help of the Abu Dhabi government. The company plans to launch more than 100 units in the UAE capital by the end of 2022.
Mohannad Zikra said: “We are excited to expand into the UAE capital where business and tourism is booming. There is no doubt that we are in a period of innovation when it comes to residential living. Long-term renters are now looking for flexible and hassle-free living arrangements, And new residents are looking for furnished rentals before moving to more permanent locations. We’ve also seen a huge shift to remote work over the past two years, a trend that will only continue to grow. Our properties offer A dynamic environment designed to complement the hybrid way of working that we will see in 2022.”
“With the new regulations for the industry, we are delighted to align with the government’s plans to ensure standards and quality for our guests. The brand fully understands the needs and expectations of today’s modern family and business travellers when they travel. Abu Dhabi’s Guests can expect everything from 1 BHK apartments to luxury villas and penthouses.”
Stella Stays has a 4.9 Google rating and a 5-star Apple App Store and Google Play rating. The brand has seen a steady increase in repeat customers who book Stella on a regular basis. Also, when they started operations in 2019, the average stay per reservation was 3 nights, but today the average stay per reservation has increased to 18 nights, six times longer than when they started.
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