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Sterling: exquisite fragrances from a traditional Emirati brand

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Sterling has an enviable reputation around the world for its wide range of French and Oriental fragrance and personal care brands – Oros, Estiara, Estiara Passion, Just Jack, Jenny Glow, Flavia, Salt & Soak and Natural Escapes to name a few. With Aliasgar Fakhruddin as Chairman and Chief Executive Officer, Sterling went to the next level and made a remarkable impact on the fragrance and beauty industry. Sterling has state-of-the-art R&D perfume and cosmetic laboratories that are GMP/AE/2010/219, ISO 9001, Halal and FDA certified.

The plant is also the only UV metal chemical plant in the UAE. In addition, Sterling Perfumes is the official licensee of Warner Bros. and Sanrio Consumer Products in the MEA region. Earlier this year, the group also won the Smart Innovation Award at the Future of Workspace Summit and Awards 2022. Sterling is recognized as a UAE-born business that uses digital technology to reimagine traditional business models in its field.

A homegrown pioneer in French luxury fragrances has taken its fragrances global, sparking trends globally and fostering trust in fragrances made in the UAE. Headquartered in more than 120 countries, Sterling has an impressive track record in the fragrance, beauty and cosmetic industries. Beautyworld Middle East has been the go-to trade show for beauty and wellbeing for 25 years and will re-establish its dominance in its 26th year running from October 31st to November 2nd, 2022.

The Beauty World Middle East Awards 2022 is the path to industry recognition and we have been nominated as finalists in two main categories: Armaf Club De Nuit Intense Man for Consumer Fragrance of the Year and Club De Nuit Sillage for Breakout Star Product of the Year – perfume. Armaf is the only double nomination for more than 150 fragrance brands. As part of Beauty World Middle East since 2013, Sterling has made a great contribution and is a real testament to the quality of his work. The journey associated with the event and becoming a Platinum sponsor in 2022 has been a rewarding one.

As the fragrance and cosmetic industry continues to evolve, Sterling truly recognizes this and is always at the forefront of trends. It left such a strong legacy that it led other players in the industry to follow in its footsteps. To the world, it may be a fragrance, but to Sterling, it is who we are.

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