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Superbrands, the world’s largest independent brand arbiter, will highlight and honour the UAE’s most prestigious and well-known brands in a grand event on 18 October 2022.
Thirty-six of the UAE’s greatest brands will be recognised in the 18th annual tribute event, recognised by many in the corporate world as the “Oscars of Brands”.
The campaign will also serve as the launch pad for the 18th edition of the highly regarded Superbrand UAE Book, which will feature a two-page profile on each Superbrand in 2022.
powerful tool
Brands are a powerful tool, and in today’s competitive and digitally connected world, brands must create an emotional connection with their customers to secure mindshare, earn their trust and ultimately sustain business.
Commenting on the importance of being included in the Superbrands list, Mike English, Director of Superbrands Middle East, said: “Branding is a complex concept with multiple elements and it is invaluable because it can leave an unforgettable impression on customers and allow They picture in their minds what they expect from your company. To this end, many global business leaders and prominent business figures frequently stress the importance of a strong brand.
Former Coca-Cola CEO Mukhtar Kent said it best when he said: “A brand is a promise. A good brand is a promise”. Companies that are recognized as superbrands have significantly strengthened their position in the market, thereby convincing their respective stakeholders that they are working with a true leader in the category. “
impartial entity
Over the years, Superbrands has established itself as a respected and unbiased entity in the UAE business sector and will recognise brands from a number of industries including consumer goods, financial services, food and beverage, healthcare, government and retail.
The Superbrands Council expands in 2022 to include no fewer than 13 distinguished and inspiring individuals. It is made up of a number of returning members including Colm McLoughlin, Executive Vice Chairman and Chief Executive Officer, Dubai Duty Free, Mishal Kanoo, UAE and Oman Vice Chairman, The Kanoo Group, and Dr Ram Buxani, ITL Cosmos Group Chairman, HE Saud Salim Al Mazrouei, Hamriyah Free Zone Management Bureau and Sharjah Airport International Free Zone Authority as well as several distinguished new members.
The Superbrands Council rated and shortlisted over 2,000 leading brands from across the UAE, voted on by over 2,500 senior managers and marketing professionals. Only invited individuals can vote on brands they believe in. Brands with the highest scores are selected as Superbrands, in addition, only brands that meet the prerequisites set by the Superbrands Council are eligible to be included in the Superbrands UAE book. Highlight the history and achievements of each brand.
Screen thoroughly
Commenting on the selection and voting process, English added: “Due to our intensive and thorough screening and voting process, only the best brands make it to the Superbrands list. As brands must pass our esteemed Superbrands Council members and The online poll of regional marketing professionals garners a large number of votes, so being recognised and invited to the mega-brand Emirates Books is a true badge of honour. The Brand Oscars and our latest edition of the book are a true celebration of major brands in this country.”
The 18th highly anticipated annual tribute event will feature the UAE’s leading business and corporate leaders. — arab trade news agency
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