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Dubai, United Arab Emirates: Superbrands, the world’s largest independent brand arbiter, is delighted to announce that it will be highlighting and honouring the UAE’s most prestigious and established brands at a grand event on 18 October 2022. 36 of the UAE’s greatest brands will be recognised at the 18th annual event, a tribute event recognised by many in the corporate world as the “Oscars of Brands”. The campaign will also serve as the launch pad for the 18th edition of the highly regarded Superbrand UAE Book, which will feature a two-page profile on each Superbrand in 2022.
Brands are a powerful tool, and in today’s competitive and digitally connected world, brands must create an emotional connection with their customers to secure mindshare, earn their trust and ultimately sustain business.
Comment on the significance of being selected for the super brand list, Mr. Mike English, Super Brand Middle East Director “Branding is a complex concept with multiple elements, and it is invaluable because it leaves an unforgettable impression on customers and allows them to picture in their minds what to expect from your company. For this reason, many global business leaders And well-known business people have frequently emphasized the importance of a strong brand. Muhtar Kent, former CEO of The Coca-Cola Company, said it best: “A brand is a promise. A good brand is one that keeps its promises”. Companies that are recognized as superbrands have a significantly strengthened position in the market, thereby convincing their respective stakeholders that they are working with a true leader in the category.”
Over the years, Superbrands has established itself as a respected and unbiased entity in the UAE business sector and will recognise brands from a number of industries including consumer goods, financial services, food and beverage, healthcare, government and retail.
The Superbrands Council expands in 2022 to include no fewer than 13 distinguished and inspiring individuals. It consists of a number of returning members including Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free, Mishal Kanoo, Vice Chairman of Kanoo Group UAE and Oman, and Dr Ram Buxani, Chairman of ITL Cosmos Group, HE Saud Salim Al Hamria Free Zone Management Bureau and Sharjah Airport International Free Zone Authority Mazrouei and several distinguished new members.
The Superbrands Council rated and shortlisted over 2,000 leading brands from across the UAE, voted on by over 2,500 senior managers and marketing professionals. Only invited individuals can vote on brands they believe in. Brands with the highest scores are selected as Superbrands, in addition, only brands that meet the prerequisites set by the Superbrands Council are eligible to be included in the Superbrands UAE book. Highlight the history and achievements of each brand.
Speaking about the selection and voting process, Mr English added: “Due to our rigorous and thorough screening and voting process, only the best brands are allowed to enter the Superbrands list. As brands must pass our well-respected Superbrands Committee Online polls by members and regional marketing professionals garner a large number of votes, so being recognised and invited to the Superbrand Emirates Books is a true badge of honour. The Brand Oscars and our latest issue of the book are a true celebration of the country’s leading brands. “
The 18th highly anticipated annual tribute event will feature the UAE’s leading business and corporate leaders.
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United Arab Emirates Superbrands Council:
- Mike English, Director Middle East and North Africa, Superbrands
- Colm McLoughlin, Executive Vice Chairman and Chief Executive Officer, Dubai Duty Free
- John Brash, founder and CEO of Brash Brands
- Dr. Ram Buxani, Chairman of ITL Cosmos Group
- His Excellency Saud Salim Al Mazrouei, Director of the Hamria Free Zone Authority and Sharjah Airport International Free Zone Authority
- Mishal Kanoo, Chairman, Kanoo Group, UAE and Oman
- Raju Menon, Chairman and Managing Partner of Kreston Menon
- John Deykin, Branding Specialist
- Alisha Moopen, Deputy General Manager, Aster DM Healthcare
- Rohit Walia, Executive Chairman and Chief Executive Officer, Alpen Capital ME Limited
- Niranjan Gidwani, Consultant Director Charter Member – TIE Dubai
- Dr. Raza Siddiqui, Executive Director of RAK Hospitals and CEO of Arab Medical Group
- Paras Shahdadpuri, Chairman of Niki Group of Companies
About Emirates Superbrands
The Superbrands organization has a global reputation as an independent authority and arbiter of brand excellence, dedicated to honoring and promoting brand norms. Superbrands are recognized for their work through their books, events and awards programs, Internet sites, research, and PR coverage in key international media and newspapers, magazines, and television and radio.
The Superbrands organization was originally established in London in 1994, where the first Superbrands book was published. Since then, its business has expanded to 93 countries around the world, including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and United States.
Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands – making the series the largest collection of insights into some of the greatest brands in the world. To date, more than 15,000 independent brands have made appearances around the world.For more information on Superbrands visit www.superbrands.com.
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