[ad_1]
CHATTSWORTH, Calif., October 6, 2022 (Global News) — MGA Entertainment (MGA) One of the world’s largest and fastest-growing privately held toy and entertainment companies — and the makers of popular brands like LOL Surprise!™, Rainbow High™, Little Tikes®, Bratz® — today announced a new survey Data explores gift-giving dynamics between givers and recipients this holiday season.
To kick off the shopping season, OnePoll surveyed 2,000 U.S. gift-givers on behalf of brands that the key to gifting this holiday season is element of surprise.
- About 80 percent said it was more fun to give gifts when the recipient didn’t expect it.
- Nearly half (49%) think gifts are especially fun when they surprise both the giver and the recipient — such as mystery boxes or blind box items.
- More than a quarter (27%) of Americans use “amazing” to describe what makes the perfect gift.
The survey also found that the most common gift given to a child was a toy (72%), with a quarter of Americans aiming to earn the title of “ultimate gift giver” when giving gifts.
“The findings reflect what MGA is all about,” said Isaac Larian, CEO and founder of MGA Entertainment. “As the creators behind the global hit LOL Surprise! — or as we like to call it, the ‘ball that started it all’ — we know how important the element of surprise is as part of the gift-giving experience.”
LOL Surprise!™ layered packaging that showcases many accessories layer by layer to meet consumer demand for an amazing unboxing experience. The brand has expanded its product range this season, lol surprise! Fashion Show™ baby, lol surprise! Like Mini Candies™ baby lol surprise! OMG Fashion Show Mega Runway™ play sets, and Mini LOL Surprise! ™ Winter Home dolls appearing in the new movie, lol surprise!winter fashion showpremiering on Netflix on October 22, 2022.
As families start shopping earlier than ever, MGA has identified three other trend lines for this year’s holiday gifts:
1. Better together.
42% of Americans are looking for toys that they can share and experience together—a standard that MGA adheres to when designing toys.new Little Tikes® Crazy Fast™ 4-in-1 Dunk’n, Stunt’n, Game’n Set™Offers a variety of different games – like mini basketball, cornhole and arcade games – for the whole family to experience.new Little Tikes® Magic Studio™ is MGA’s first breakthrough in fantasy/fiction role-playing, where kids and their adults can mix potions, make magic, and more.Plus, the latest rides like Little Tikes® Glow Stick Scooter™is the perfect toy for little ones to learn how to ride on two wheels.
2. Be yourself: Self-expression and inclusion.
Thirty percent of gift-givers prefer to buy toys that inspire confidence, and more than a third (39 percent) prefer to give a gift for fun to the recipient. MGA’s Rainbow High School™ The dolls attended an art high school, and each followed her own artistic passion and personal style, evident in her signature colors and fashion. These dolls encourage children to let their true colors shine, embodying the confidence that comes with being yourself.
Rainbow High™ Fashion Doll Collection– Rainbow Vision™ Rainbow Diva and Rainbow Vision™ Neon Shades Dolls – Includes characters with a variety of unique traits (a wider collection includes 30 different head sculpts, over 20 skin tones and a variety of unique eye shapes) and stylish choices that represent the differences we see all around us. The dolls and their characters from the hit Netflix show, rainbow high schoolallowing children to confidently represent their own style.
3. Kids love toys too!
Nostalgia hits a climax this year, with 25% naming toys and collectibles as common gifts for adults. Adults who played and loved toys as children and collected toys as adults are called “children” and are an increasing number among toy lovers.new Bratz® Girls Nite Out™ 21stone birthday fashion doll Bringing back the brand’s first popular collection to satisfy collectors’ passions, featuring the core girls – Cloe, Yasmin, Jade, Sasha and Dana – celebrating this year’s 21-year-old iconic original.
With the announcement of its new collection of miniature collectibles called MGA’s Mini Universe™, MGA is celebrating its recent adventures in children’s toys, expanding its audience to include collectors and anyone 18 and older.The first collectibles to join the MGA Miniverse™ collection include Bratz® Mini (tiny replica of the original Bratz doll), Bratz Mini Cosmetics (real makeup) and Little Tikes® Mini (features classics such as Cozy Coupe® in the form of mini replicas with real working details).
Featuring many of the year’s hottest toys—including Target’s Bullseye Top Toys of 2022, Amazon’s “Toys We Love” list, and Walmart’s Top Toys list of 2022—MGA is proud to share these insights on surprise, self-expression and The results of the Good Times survey are in the spirit of the holiday gift-giving season.For more information visit us www.mgae.com or view us LinkedIn or Twitter.
About MGA Entertainment
MGA Entertainment is one of the fastest growing and largest privately owned toy and entertainment companies in the world.Headquartered in Chatsworth, California, with offices worldwide, the company creates innovative, proprietary and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, Sporting Goods, Movies and TV Series. The MGA Collection includes award-winning brands such as lol surprise! ™, Little Tex®, Rainbow High School™Shadow High™, Bratz®, MGA’s Mini Universe™, na! Na! Na! Surprise™, Mermaze Mermaidz™ Color Variation, Micro Games of America™, Baby Birth® Surprise and Zapf Creation®. For more information visit us www.mgae.com or view us LinkedIn or Twitter.
###
[ad_2]
Source link