Swatch launches third countdown clock at Dubai Mall – Dubai Blog

Only two months before the 2020 Dubai Expo, the official timing supplier Swatch has launched a third countdown clock and four new special edition watches in Dubai.

The latest countdown clock located in Dubai Mall is the third of the three clocks-together with the Dubai Frame Countdown Clock and the Dubai International Financial Center Countdown Clock-countdown until the first world grand opening expo will be held in the Middle East, Africa and South Asia (MEASA ) Regionally.

The third countdown clock is located outside the Dubai Mall, which is the largest shopping mall in the world by total land area (502,000 m²), on both sides are the Burj Khalifa, the tallest building in the world. In line with the World Expo’s theme of “Connecting Thoughts and Creating the Future”, the carefully selected locations are especially worth seeing after sunset, the clock, shopping malls and the Burj Khalifa are brightly lit.

A special occasion requires a special edition, which is why Swatch has released four more watches in its Dubai Expo 2020 series, which are only available in the United Arab Emirates and online. The new watches include HEKMAH (English meaning “wisdom”), which uses a biologically derived case, a matte black strap with a calligraphic structure and a dial with Arabic fonts; AL-WASL (English translated as “connected”), its The face is decorated with the golden logo of Expo 2020 Dubai, which is inspired by the 4000-year-old ring found in the archaeological site of Dubai desert; and two children’s Flik Flak watches, proudly displaying the mascot of Expo 2020, the curious La Tifa and the brave Rashid.

In addition to the countdown clock, the four physical stores will further strengthen Swatch’s position in Expo 2020. Located in Welcome Plaza and Opportunity, Mobility and Sustainability areas, each store has a different focus, including Swatch and art, Swatch as a brand, and innovative SwatchPAY! Technology, and the brand’s use of bio-innovative materials.

At 80m², The total store area in Yingbin Square is the largest. Here, visitors can learn more about the brand, design their own Swatch X You watches, and even see how it is printed on site. 30m each for the other three shops² And share the name of their area. Mobility gives visitors the opportunity to virtually explore Swatch Art Peace Hotel and Swatch HQ, which are milestones in sustainable architecture designed by Shigeru Ban. Opportunity focuses on providing a platform for local artists, and the store’s facade will be changed regularly to display new local artworks. Finally, sustainability focuses on bio-innovative materials and includes interactive tables that invite guests to interact with the materials.

The World Expo is held every five years to provide a platform for cutting-edge innovation, pioneering inventions and inspiring thinking to improve the modern world. EXPO 2020 DUBAI is the largest event in the history of the Arab world and the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region.

In the past 34 years, Swatch has been proud of its lasting cooperation with the World Expo and has become an official partner in 6 countries, including Canada in 1986, Spain in 1992, Portugal in 1998, and Switzerland in 2002 , China in 2010 and Italy in 2015.