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SwissBorg, Europe’s leading cryptocurrency wealth management app, has launched in the UAE, aiming to provide the safest and easiest app to invest assets and earn interest via Web 3.0.
The award-winning app’s formula for mass adoption has two sides – simplicity and automation – to help anyone, regardless of age or skill, become a member of the community. SwissBorg brings more than six years of expertise to the UAE, launching a digital asset management app that takes the guesswork out of crypto investing.
In its first year of operation, the organization raised AED 200 million ($54.45 million) through a successful initial coin offering in 146 countries from 25,000 individual donors around the world. Today, the platform has 700,000 active users in multiple countries and has strong relationships with banks through fiat gateways in 16 currencies and credit cards.
Crypto popularity
Cryptocurrency adoption is growing in popularity in the UAE, with both local and international players in healthy competition. According to Gemini’s 2022 report, “The Global State of Crypto,” 35 percent of the UAE’s population has adopted some form of crypto token, compared to 17 percent in the developed world. Of the population that has not yet invested, 32% are likely to buy cryptocurrencies in 2023. A third of cryptocurrency owners use it to make in-person purchases at brick-and-mortar retailers, compared to just 19% of global owners.
Anthony Lesoismier, Co-Founder and Chief Strategy Officer of SwissBorg, said: “We are ushering in a new era of asset management and private banking powered by blockchain technology and cryptocurrency assets. We view cryptocurrency as a serious investment and we The goal is to provide a variety of durable encrypted financial products that everyone can use to participate in the largest wealth transfer in human history. The UAE is the perfect launch pad for the Middle East as it is the commercial, technological and cultural hub of the region . Our extensive experience will enable UAE investors to invest in cryptocurrencies with greater confidence.”
Alexander Fazel, Chief Partnerships Officer, added: “The UAE is becoming the cryptocurrency capital of the world by bringing together industry leaders from every corner of the globe. and contribute to a world where one community has reshaped centuries of broken finance. We are at the crossroads of a new era, and we are eternally grateful to be a part of this vibrant community.
Introduce talents
“We are bringing in people from all walks of life and there is nothing more meaningful than teenagers and seniors with the same purpose. SwissBorg will be redesigned layer by layer by educating new cryptocurrency investors in the UAE to be part of this paradigm shift Bank of the future.”
SwissBorg has entered into a partnership with local UAE leader Crypto Oasis and is also raising funds in the region for a strategic financing focused on short- to long-term value creation. The company hopes to help the region gain knowledge and expertise on crypto, partner with local authorities and build a deeper level of long-term understanding and trust.
SwissBorg is the first company to use blockchain technology to provide full transparency of Proofs of Assets and Proofs of Liabilities that can be tracked in real time at any time, creating new norms to restore trust among centralized exchanges after the recent FTX incident. SwissBorg also provides real-time dashboards with key analytics to understand business activity.
conflict of interest
SwissBorg believes it has a conflict of interest in being both an exchange and a custodian. The company firmly believes that all assets must be segregated from exchanges to avoid major failures like Celsius and FTX. SwissBorg does not keep users’ funds, and uses the most trusted custodian Fire Blocks and MPC technology to protect users’ assets at all times.
The interface of the all-in-one cryptocurrency investing mobile app is simple yet easy to use. It offers a welcoming environment for first-time cryptocurrency investors, with a wide range of services for both novice and advanced users. Binance, Kraken, LMAX, Bitfinex, and SwissBorg are all connected to an order management system (OMS) that actively searches for the best pricing for their users, making the platform their primary trading account.
Users can start investing in three easy steps – upload their personal details and identification, which is fully automated, make a deposit with their credit card or cryptocurrency, and they can start investing.
The goal of SwissBorg in the market is to provide local investors with a reliable platform to invest in cryptocurrencies to encourage the use of technologies that reduce the gap between rich and poor. The business has never required venture capitalist funding or institutional financing, and has weathered two different cryptocurrency crises. It is an alternative for investors who value trust, integrity and long-term investing. — trade arab news agency
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