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Swissotel Al Ghurair and Swissotel Living Al Ghurair announce the appointment of Amal El Ansari as the new General Manager to lead the team and drive the business of the 620-room hotel.
Born and raised in Morocco, she has extensive experience in hospitality and business and provided the strategic vision for Accor’s flagship hotel, which is connected to the historic Al Ghurair Center shopping mall.
During her 11 years at Accor, she held key positions and cluster roles as Sales and Marketing Director, Hotel Manager and General Manager.
Before that, she was General Manager of Novotel Sharjah Expo and successfully led her team through the global pandemic, maintaining Accor and the owner’s business strategy and adhering to the highest standards of safety protocols and guest and employee satisfaction. In her role, she has successfully built brand loyalty through proactive communications while delivering strong revenue results.
As an international hotelier, El Ansari possesses commercial acumen and strong communication skills, successfully managing the Pullman, Novotel, Ibis, Rotana and Sheraton brands while maintaining excellent relationships with owners. A statement said she championed innovation and strived to achieve higher, keeping in mind the company’s mission, values ​​and strategy.
Some of her key achievements include Highest Reputation Performance Score for Economy Hotel 2017, Customer Experience Community – Best Performer of the Month 2018, Highest Reputation Performance Score for “ibis Brand” Middle East 2019.
She holds a BA in English Literature from Chouaib University, Morocco, a secondary degree in English Literature, a Tourism Technician Diploma from CEGIS College Morocco and a German Diploma. – trade arab news agency
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