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Tate & Lyle has launched a new challenge, the 30% Less Challenge, to urge consumers to cut down on sugar and calories to complement their daily 30-minute workouts for the Dubai Fitness Challenge.
The famous Dubai Fitness Challenge – also known as Dubai 30X30 – started last week and runs until November 27, 2022, in which residents are asked to participate in 30 minutes of activity every day for 30 days, aiming to create a culture based on fitness. centered mindset, encouraging them to seek a healthy, active lifestyle.
This year, Tate & Lyle, with over 160 years of expertise in working with customers to make food and drink healthier and tastier, encouraged participants at 30X30 Dubai and beyond to consider their diet as part of their healthy lifestyle aspirations.
watch out for sugar
For those wishing to be more mindful of their sugar and calorie consumption, the challenge is to reduce their daily intake by 30% from current levels, which can be replaced with plant-based sweeteners that are zero-calorie and will not taste like sugar Elevated blood sugar does.
Studies have shown that the average adult consumes more than three times the recommended daily amount of sugar, and reducing sugar intake can help reduce the risk of health problems such as heart disease and type 2 diabetes. The UAE currently ranks 26th in the global obesity index.
Tate & Lyle works to raise awareness of the rising rates of diabetes and obesity and acts as a valued partner to the food and beverage industry, providing manufacturers with solutions that reduce sugar and calories for the end consumer.
As such, the company supports national initiatives focused on addressing these issues in the UAE. In May, Tate & Lyle welcomed the Ministry of Industry and Advanced Technology to its $2 million Dubai Customer Innovation and Collaboration Centre. The ministry has partnered with the UAE Food and Beverage Manufacturers Business Group to develop the Middle East’s first knowledge-building program on sugar reduction and calorie reduction.
six week course
Drawing on its extensive expertise and technical capabilities, Tate & Lyle ran a six-week program at the center focused on supporting food and drink manufacturers in the region to reduce sugar and calories in their products.
Now, Tate and Lyle are turning to the community, encouraging participants in the Dubai Fitness Challenge to be mindful of the food and drink they consume. Participants can head to Tate & Lyle’s Nutrition Center for information, advice on navigating nutritional information, as well as tips and recipe ideas for reducing sugar and calorie intake.
Dominique Floch, General Manager Middle East, Africa and Turkey, Tate & Lyle, commented: “The Dubai Fitness Challenge is one of the greatest community events of the year and we are delighted to support this incredible initiative, its sixth Given Tate & Lyle’s commitment to helping our clients create healthier, tastier food and drink and providing solutions to consumers, we felt it was important to make food and drink consumption part of a balanced lifestyle during the 30X30 Challenge in Dubai. It is suitable for us.
“We want to help the community gain a better understanding of our work with manufacturers in the UAE and the wider Middle East to promote and create low-sugar and low-calorie products, while empowering them to actively reduce or substitute sugar, as part of their 30-day effort part, to further promote a healthy attitude to life that will serve them well in the long run.” — trade arab news agency
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