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TCA Partners with Soft Living to Represent 2 GCC Properties

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TCA (Travel Connections Arabia), part of the TCA group of companies, has announced a new partnership with Soft Living to represent their two luxury hotels in the GCC region, The Byron Hotel and The Russian Plaza Hotel.

TCA is the leading global sales and marketing outsourcing agency for the luxury hospitality, travel and tourism industry in the Middle East.

Beachfront luxury boutique 5 star hotel is the perfect base for exploring north west Tuscany and the northern Cinque Terre. Hotel Byron is a former aristocratic villa located on the seafront in Forte dei Marmi, known for its old splendor and contemporary design, chic cafés, bespoke boutiques and long sandy beaches.

Hotel Plaza e de Russie is located in the seaside town of Viareggio, known for its Art Nouveau district and typical Italian beach experience; it is the oldest hotel in Viareggio with a new Architectural background in Art Nouveau style.

TCA will work closely with Soft Living to develop and implement a comprehensive sales and marketing strategy to increase brand awareness and drive bookings for its properties.

Salvatore Madonna, owner and CEO of Hotel Byron and Hotel Plaza de Russie, said: “We are delighted to announce our partnership with TCA Group Of Companies, as they are leaders in the hospitality and tourism industry in the GCC. Our new The representation covers a market that we believe has great potential and is a perfect fit for our leisure destinations. We offer our clients authentic and captivating spaces, coupled with unparalleled service and luxurious accommodation.”

Ahmed M Soliman, Chief Executive Officer, TCA Group of Companies added: “Our shared passion for delivering luxury experiences and warm hospitality makes this partnership a natural fit. Soft Living is committed to putting guest care at the forefront and is committed to delivering high quality experience, which perfectly complements TCA’s portfolio of luxury hotels and destinations. Our aim is to expand the brand’s presence in this market and attract GCC tourists to make Byron Hotel and Russia Square their preferred holiday destination. “- trade arab news agency

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