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The Motion Picture and Television Fund Home (MPTF) raised $860,000 on Saturday’s local broadcast television show, its first attempt at such an event.officials in Nonprofit in Woodland Hills, CA Says COVID costs put its budget in a precarious position.
The event featured stars from film and television, as well as a live televised “F-Bomb” from “White Lotus” actor Aubrey Plaza. Accompanying the TV show is the “Lights, Camera, Action! Auction,” featuring items from photographers Jeff and Susan Bridges.
Conceived by renowned actress Mary Pickford, The MPTF was created to help those in the entertainment industry who are struggling. MPTF provides health and social services, including temporary financial assistance, case management, and residential living, to working and retired members of the recreational community.
While sound films created many new careers, hundreds of actors, directors, and writers who did not foresee changes in their industry or livelihoods lost their jobs. In 1921, the Motion Picture Relief Fund (MPRF) was formed with Joseph M. Schenck As president, Pickford served as vice president, and the Reverend Neil Dodd, who played ministers in more than 300 films, served as administrator.it becomes MPTF.
The event is hosted by American actress and comedian Yvette Nicole Brown and former talk show host Tom Bergeron.It airs on KTLA Channel 5 from 7pm to 9pm, says MPTF It took six months for Chief Development Officer Courteney Bailey.
KTLA approached MPTF about the event, also sponsored by City National Bank and UCLA Health, about six months ago. The network has experience with such events, having aired once in Los Angeles for Project Angel Food.
Like many industries, the entertainment industry has been paralyzed by the pandemic. While most people know the stars of hit movies, they don’t know anything about the thousands of people behind the scenes, Bailey said. That’s an unexpected loss of $9 million in profit.
The event was one of the few that brought public awareness of the organization’s needs. Celebrities are helping, she said, but there is a great need.
She said the MPRF would not turn people away, which dealt a major blow to reserves. Net worth dropped from $73 million in 2019 to $55.8 million in 2020, according to the group’s most recent federal Form 990. Total revenue did increase from $44.6 million in 2019 to $57.6 million in 2020.
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