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SHENZHEN, China, August 31, 2022 /PRNewswire/ — Today, Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE: TME), the leading online music and audio entertainment platform Chinaannounced with billboard. The partnership will leverage TME’s leading technology and Chinese music industry insights, as well as Billboard’s global brand authority, to leverage domestic and international markets to promote Chinese music’s global influence.
The two parties will launch the “China Music Gravity Project”, a first-of-its-kind initiative dedicated to promoting Chinese music among international audiences. Through a series of engaging content collaborations and feature stories, TME and Billboard will present the diverse stories of Chinese music artists on a vast world stage.
Under the partnership, TME and Billboard will combine their expertise to highlight China’s music industry and share Billboard’s global content to TME’s broad channels. This will include TME’s platforms – QQ Music, Kugou Music, Kuwo Music and WeSing. All will feature Billboard’s high-quality content, authoritative charts, global music news coverage and expert recommendations.
“Our partnership with Billboard is the result of TME’s continuous pursuit of high-quality music and content innovation,” said TC Pan, Group Vice President, Content Partnerships, TME. “Combining Billboard’s global authority and content platform, TME will provide music lovers with high-quality content and professional services for the upgrading of China’s music industry. The project we jointly initiated will bring world-class Chinese music to the international fan base, marking a Exciting global development of Chinese music.”
“We are delighted to be working with TME to jointly promote the global development of Chinese music,” he said Mike Fan, Billboard President. “Billboard is dedicated to elevating emerging artists around the world, and we couldn’t have found a better publishing partner than TME, a company like ours that puts artists and fans at the center of everything.”
Going forward, TME will continue to partner with global industry leaders to bring additional resources and international exposure opportunities China. These collaborations will support local musicians and enhance the global value of Chinese-language music.
about Tencent Music Entertainment Group
Tencent Music Entertainment Group (NYSE: TME) is China’s leading online music and audio entertainment platform China, operates national popular innovative music applications: QQ Music, Kugou Music, Kuwo Music, WeSing. TME’s mission is to use technology to enhance the role of music in people’s lives, enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-centric live streaming and online concert services, enabling music lovers to discover, listen, sing, watch, perform and socialize around music. For more information, visit ir.tencentmusic.com.
About Billboards
Billboard is a global music media brand with a strong reputation among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, providing unparalleled coverage of music news, issues, trends and industry-authoritative charts, including the most complete and respected chart database for all music genres. Billboard also hosts elite conferences and events, regularly bringing together influential industry stakeholders and consumers for important conversations.
Media Liaison
[email protected]
+1 (646) 992-2986
resource Tencent Music Entertainment Group
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