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Under the patronage of HH Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs and Chairman of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) , The release date of the 11th SIAL Middle East has been announced. As one of the largest food, beverage and hotel events in the Middle East, SIAL ME, held concurrently with the Abu Dhabi International Date Palm Exhibition (ADDPE), will be held on December 7, 2021 Launched by the Abu Dhabi National Exhibition Corporation from January to September.
Both exhibitions will be held in December instead of September to ensure the broader competitiveness of these two pioneering events. The date change will bring a large amount of international participation from major professional companies, decision makers and global experts.
ADNEC’s Capital Events worked closely with SIAL ME and ADDPE’s partners and major exhibitors to reach this decision. After comprehensively assessing the current market conditions and the possibility that international exhibitors were unable to commit to the original September date due to the possibility of travel restrictions in their home countries, it was decided to change the date to support all SIAL ME and ADDPE exhibitors and partners.
Saeed Al Bahri Salem Al Ameri, Director of Abu Dhabi’s Agriculture and Food Safety Authority, said: “SIAL Middle East’s role in opening up new business prospects for suppliers and buyers has gained importance and success year after year. The world’s most growing The fast food and beverage market and the promotion of the Emirates as a leading food and beverage center. We look forward to another successful release in December this year.”
Humaid Matar Al Dhaheri, Managing Director and Group Chief Executive Officer of Abu Dhabi National Exhibition Company, speaking of SIAL ME’s decision to change the date, said: “SIAL Middle East 2021 and Abu Dhabi International Date Palm Show 2021 are the most important Annual exhibition. We work closely with partners in the public sector to develop and improve the level of exhibitions at the regional and global levels, while ensuring that these exhibitions become the most prominent international events in this key area. We will hold two exhibitions in December, A series of preventive measures and agreements have been implemented to ensure the health and safety of all visitors and exhibitors. These activities will attract many local, regional and international exhibitors, as well as many visitors, decision makers, experts and industry professionals.
“ADNEC Group is extremely adaptable, allowing us to respond to changes in the entire business travel field, which is particularly important under the current global conditions. We do this to find alternative solutions to protect the interests of our partners and enable our company to organize All exhibitions and conferences in China can be successful.”
Saeed Al Mansoori, Executive Director of Capital Events, commented: “After close consultation with our partners, we decided to postpone the upcoming SIAL Middle East and Abu Dhabi International Date Palm Show. Their continued support is gratifying and provides us with great strength. The motivation to continue to build on the achievements of previous exhibitions and exceed the expectations of exhibitors and visitors.”
Al Mansouri added: “ADNEC Group has demonstrated time and time again its ability to hold large-scale events in the current global environment. The success of IDEX and NAVDEX 2021 earlier this year witnessed record participation by exhibitors and participating countries. Both Both events have won regional and international acclaim from companies in the business travel sector. We will use these experiences in these two upcoming exhibitions.”
Dr. Abdul Wahab Zayed, Agricultural Advisor to the Presidential Affairs Department and Secretary-General of the Khalifa International Dates and Agricultural Innovation Awards, commented; “Due to the continued support of our partners, organizers and organizers, we can look forward to hosting another successful edition. .
“This year’s event will attract serious date palm buyers. Together with SIAL ME, the Abu Dhabi International Date Exhibition will position itself as an important industry event in the entire region. It is expected that this year’s exhibition will attract a large number of major buyers who want to buy date palms. Home,” he added.
Nicolas Trentesaux, CEO of SIAL Global Network, said: “The decision to move SIAL ME to December will make the event smoother. This is a decision we made after continuous dialogue with exhibitors and participants.”
“SIAL ME has become an ideal platform to provide valuable investment opportunities for food, beverage and hotel companies in the region, and will continue to host a series of awards and seminars for industry participants in the trader environment this year. We look forward to welcoming from Participants from all over the world will participate in the 2021 exhibition,” he further commented.
SIAL ME will see local, regional and international professional organizations highlight the latest innovations, technologies, global food safety and future global trends in the food, beverage and hospitality industries.
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