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According to data from the activity tracker Talkwalker, PSG has gained 3 million followers, including 2.1 million Instagram fans and 611 million Facebook fans
The fake jersey named after him is being taken off the shelves, millions of followers flooded into his new club’s social media accounts, and the television rights suddenly looked like a bargain: Lionel Messi ) The arrival of the money train started.
Paris Saint-Germain chairman Nasser Al Hleffi told reporters on Wednesday that the 34-year-old 6-time Ballon d’Or World Footballer of the Year will be “shocked” by the income he has brought to the club he joined. Free agent the day before.
At the Paris Saint-Germain flagship store in central Paris, an Argentinean who had been in line for two hours after signing a contract to buy a Messi jersey was very happy to pay 165 euros ($194) for the purchase.
“I had to come over and buy it,” Jonathan Bouyer Msied, 18, said with a smile. “This will bring a lot of money to Paris Saint-Germain, and it will also bring a lot of fun and joy to the fans. There is something for everyone, and everyone will be very happy.”
Sports marketing expert Vincent Chaudel said that Amazon won the right to broadcast 80% of the French top league games at a fraction of the original price after the withdrawal of its partner Mediapro in June. It is undoubtedly one of the winners.
“Amazon…received the Christmas gift as early as June, and has just won the lottery. With so little money to broadcast so many games, plus (Messi)…this is a huge victory,” Xiao Del said.
“The second winner is Paris Saint-Germain, which will consolidate its position among the world’s largest clubs.”
However, Xiaodell expects that the actual financial impact of the club’s failure to give an estimate will be smaller than when the Brazilian striker Neymar joined the wealthy Paris Saint-Germain in 2017, such as Messi from the Catalan giants FC Barcelona.
“That’s just because Neymar arrived before the sponsorship and jersey deals were renegotiated,” and they are now locked until 2032, he said.
Amazon and Nike, which have jersey deals with Paris Saint-Germain, did not immediately respond to requests for comment, and Paris Saint-Germain also remained silent on Messi’s salary.
Social media frenzy
However, on social media, these numbers became visible once rumors about a possible transfer to Paris Saint-Germain began.
According to data from the activity tracker Talkwalker, from Friday evening to Tuesday evening, PSG gained 3 million followers, including 2.1 million Instagram fans and 611 million Facebook fans. Front Office Sports estimates show that in the past 24 hours, Instagram alone has increased by 4.5 million.
In this year’s review, Barcelona FC President Joan Laporta attributed approximately one-third of the club’s revenue to Messi. Consultant Brand Finance estimates that his departure may reduce Barcelona’s brand value by 11%.
Chaudel is the co-founder of Observatoire du Sport-Business, a sports business think tank. He estimates that the arrival of Messi can increase the value of PSG by 10-20%. In April, Forbes valued the club at $2.5 billion.
For some people returning to the club store, a shift in loyalty has already occurred.
18-year-old Adiel Ramirez said: “I am a loyal Barcelona fan, a Messi fan, and I will follow him wherever he goes.” Not a special fan of PSG before, “Since Messi is here and I will definitely support them,” he added.
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