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there is one Russian mobile advertising Bruce Willis sat down with Fedha, host of Kuwait News and Kuwait Times. Like Bruce Willis in that cell phone ad, Fedha isn’t real.
Both numbers are created by artificial intelligenceproponents of the technology say it could help actors appear in multiple places at once, or reduce labor costs for media companies and studios.
For workers and artists, however, this is not cause for celebration.
“More than ever, we are confronted with the reality that we have to consider what protections need to be established, through legislation or court-made laws, to allow people to feel comfortable displaying their images on these platforms knowing that they may be viewed by others. Grab and use,” said entertainment attorney Allen Secretov.
AI’s ability to reproduce voices based on the work of professional voice actors is already worrying people whose lives revolve around dubbing audiobooks, animated series, games and commercials.
Earlier this year, an investigation by the Scripps News series “next level” Discovery AI companies are also building their datasets with the work of real artists to generate artist-style work.
That worries people who create storyboards and concept art for video games, movies and TV series.
“We’re seeing a lot of new or entry-level artists being replaced because a lot of companies are very willing to join these projects,” said Jon Lam, a storyboard artist at Riot Games.
“All creative industries are likely to address this in one way or another,” says Rachel Meinerding, producer and co-founder of the Concept Art Society.
see more: Chasing dreams: A writer puts down his pen and picks up a sign
Entertainment labor organizations such as the Writers Guild of America – currently strike – and the Actors Guild of America are advocating for legal protections for their members, including those preventing AI developers from exploiting “creative works…without permission or compensation.”
“With all the new technology, you know, you can bring Marilyn Monroe or Gary Cooper or Judy Garland back from the grave, but of course it’s not like that. It’s a composite version of them, it’s writing or acting A synthetic version of that is never alive or unexpected,” says actress Cynthia Nixon.
Negotiators for the Union of Film and Television Producers said the best stories come from the human experience, but also signaled its interest in using the technology, saying in a recent statement that “artificial intelligence presents tough challenges for everyone.” , important creative and legal issues.”
“That’s why SAG is so involved because they can see into the future that some of their members will be overwhelmed, or unable to commercialize their image and likeness because they dropped that early in their careers and didn’t People want that to happen,” Secretov said.
That’s not to say all artists are anti-AI, but they’re just concerned about the way AI can be used against them without legal or ethical boundaries.
“We’re not anti-tech. It’s not about humans versus robots,” Meinardin said. “It’s about ethical practices.”
AI educators like Molly Mahoney point out that AI can be a valuable tool that writers and artists can use, but not replace them.
“Some people have a real, legitimate concern that they’re going to be knocked out of their career by AI or lose their job or something like that, right?” Mahoney said. “But the real possibility is that we can use these tools to increase our productivity, giving us more time to be creative.”
see more: What fears does Hollywood have about deepfakes?
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