[ad_1]
Another year has passed for Dubai Summer Surprise (DSS), and the main strategic partners of the annual retail festival are celebrating one of the best editions to date.
From July 1st to September 4th, DSS held more than 10 weeks of family entertainment, incredible shopping and unforgettable moments, exciting residents and visitors alike. During the DSS, more than 625 unique and exciting events and activities were held, and the final sales weekend of the festival saw 589 brands and 1,972 stores cut prices by as much as 90% during the three-day super shopping.
Organized by the Dubai Festival and Retail Agency (DFRE), this year’s DSS promoted Dubai as a fun, open, welcoming and safe destination. All participating venues, shops and shopping malls follow important health and safety procedures, including social networking Wear a mask at all times for distance and dressing.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Agency (DFRE) said “This year’s DSS will remain in people’s memory as one of the best versions of the film festival ever. For 2021, DSS will professionally showcase Dubai as shoppers, families and everyone enjoying good experiences, fun activities and changing lives. The number one summer destination for people with prizes. Every year I eagerly look forward to the annual retail event. A series of promotions, sales and other activities have not disappointed residents and tourists. They can explore every corner of the city. From tourist landmarks to beloved local restaurants and cafes. DSS prides itself on its position as the city’s main economic driver and is an important part of Dubai’s calendar of events, attracting people from all over the UAE, the region and beyond Regional visitors. We are proud to work closely with our strategic partners (including retailers and major national champion companies) once again to create a great time for families and shoppers for 10 weeks. This is the ideal venue for the opening of Expo 2020 Dubai The Golden Jubilee in the UAE in October and December. We are all looking forward to hosting the 25thday Next year’s DSS version. “
Michel Ayat, CEO of AWR Automotive stated: “This year’s Dubai Summer Surprise marks 24 years of outstanding customer satisfaction, happiness and service. Our annual cooperation with Dubai Festivals and retail agencies once again proves our continuous commitment to satisfying and surpassing customers for more than 50 years and the next 50 years. Demand, which is in line with the vision of our wise leader HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Chief of Dubai. The customer’s view of DSS is very positive and we are committed to continuously improving our customers Experience and service standards to pursue their happiness and satisfaction. For the 2021 festival, Nissan and Renault offered preferential prices for their lineup, including 2021 and 2022 models, and DFRE drew six lucky winners Infiniti. We thank our loyal customers and look forward to welcoming everyone again next year to enjoy savings, happiness and special offers.”
HE Saif Humaid Al Falasi, CEO of ENOC Group said: “The 24th DSS witnessed the positive response of our retail stores and customers enjoy value-added offers. The success of DSS reaffirms that Dubai is safe, welcomes everyone at any time, and provides a comfortable shopping environment for residents and tourists. ENOC is committed to supporting DFRE Event, we congratulate them on successfully hosting the Dubai Summer Surprise Event again and continue to promote the development of Dubai’s retail industry.”
Abdullah Salem Al Mana, General Manager, Dubai Region-Etisalat, Said: “As the main sponsor, Etisalat is proud to be cooperating with Dubai Summer Surprise, which is an important contributor to the UAE’s retail and tourism economy. This summer, we received special offers and a wide range of products and services for us. Warm response. This is indeed a good indicator that successful activities such as DSS have had a positive impact on the retail industry and continue to enhance Dubai’s status as a year-round tourist destination.”
Boutros Boutros, Senior Vice President of Corporate Communications, Marketing and Branding, Emirates Group said: “Dubai continues to be a must-see for many travelers this year, with endless shopping, incredible experiences for all tastes and countless new attractions while protecting the health and well-being of tourists. Emirates has been the main sponsor of DSS since its inception, helping us position our hometown as an exciting summer resort. With another successful conclusion of DSS, we are committed to continuing to support Dubai as it continues to show the world why it is one of the top leisure and business destinations. “
Nisreen Boustani, Public Relations and Communications Manager at Mercato and Town Centre Jumeirah said: “Dubai Summer Surprises have achieved great success. Residents and tourists are enjoying the summer and safe shopping in this city. Throughout the DSS period, we have witnessed a significant recovery. As customers take risks and consume, the traffic of the two shopping centers Increased by 50% and sales increased by 35%. Shoppers took advantage of big promotions and big promotions during the DSS to restart spending on home furnishings, fashion and entertainment. In addition, our exciting series of events brought people together Together, enjoy the International Circus Festival, Mercato’s giant slides and a weekly cash prize worth AED 10,000. We look forward to the arrival of Expo 2020, the largest event in the UAE, because Dubai will gather the world in 2021 Together.”
Shahram Shamsaee, CEO of Merex Investment, Said“Dubai Summer Surprise has always been a time of celebration in the city, representing a fun-filled summer for everyone. This year, visitors to City Walk, The Beach and La Mer are very happy to experience excitement in a safe and controlled environment. A heart-warming family-friendly experience. At City Walk, we hosted the Hotel Transylvania and Smurfs events, both of which have achieved great success among children and families; this event has a significant impact on the flow of people, because family queuing and popular Cartoon characters meet. At The Beach, we launched “The Summer Code” to provide families with great discounts, and launched “Splash fest” in La Mer, which is an epic outdoor inflatable water park for kids. It is definitely a treat. As a destination operator who pays close attention to the changing needs of the community, we are already looking forward to next year’s version.”
Omar Khoory, Chief Asset and Hotel Management Officer of Nakheel,Said“We congratulate Dubai Festivals and retail agencies on successfully hosting Dubai Summer Surprise again. Every year, Nakheel uses DSS as a platform to interact with customers in innovative ways, highlight special offers and events, and provide attractive cash rewards. Reward visitors. With one of the biggest prize pools of the festival, our Spend & Win event at Ibn Battuta Mall and Nakheel Mall on Palm Jumeirah attracted record number of shoppers this year. As DSS 2021 draws to a close, We look forward to launching a series of exciting experiences in the fourth quarter, including the upcoming holiday season.”
At Al Khawaneej Walk, family, friends, and people of all ages enjoyed a series of exciting activities, including Modesh and Dana Maze, and unique styling competitions at Outlet Village, as well as bluewaters, Al Seef, and Souk Madinat Jumeirah. Believed offers make residents and tourists happy. The city-wide event highlights how DSS’s strategic partners can effectively cater to various regional and international tourists and residents from all over the UAE. Dubai once again proves that it can successfully and safely hold an unforgettable event activity.
Dubai Summer Surprises is supported by the main sponsor RAKBANK MasterCard and strategic partners, including: Al Futtaim Group (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Mall), AW Rostamani Group, Dubai Holdings , Emirates, ENOC, Etisalat, Majid Al Futtaim (Mall of the Emirates, Mirdif City Center, Deira City Center), Merex and Nakheel (Ibn Battuta Mall, Nakheel Mall and Circle Mall).
For more information, please log on to the website mydss.ae Or follow @DSSsocial for the latest information.
[ad_2]
Source link