TikTok reportedly has a secret button that can make any video go viral instantly

❘ published: 2023-01-24T10:05:33

❘ renew: 2023-01-24T10:05:42

TikTok reportedly has a “secret” button that employees can use to “heat up” a video and make it go viral, apparently seeing some great success.

As TikTok has moved away from the lip-synced song videos and dance routines of its early days, it has become a home for a wide range of content. Almost every interest and niche is considered at this point.

Naturally, it became the go-to platform for viral videos, much like YouTube had been in the early days.we’ve seen it all break up dramafight and unusual quiz Take off on TikTok before spreading to other platforms.

However, if you’re wondering why some videos seem to be more popular than others, then TikTok — well, ByteDance, its owner — seems to have the ability to “heat up” videos and push them to more users.

TikTok apparently has a ‘heat’ button to make videos go viral

That’s according to a Forbes report, which said they had spoken to six current and former TikTok employees and also produced internal documents from the agency.

according to Forbes report, TikTok employees were able to “secretly cherry pick specific videos” in a process they called “heating up,” which pushed them toward users more than other posts. These videos can account for nearly 2% of the platform’s total views for the day, which they label as “significantly impactful.”

This has apparently been used to lure influencers and brands to the platform, increasing their view counts and thus creating partnerships between them and TikTok.

Unsplash: Soren Feyza

TikTok, owned by ByteDance, has become a hub for viral video content.

TikTok told Forbes that heating is used to “diversify the content experience” and only a “small number” of U.S. employees are able to approve its use. However, it should also be used to “push important information”.

Some U.S. states have banned TikTok on government devices There are cybersecurity concerns, but it’s not clear if that will increase after the report was published.