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TikTok, Twitch, Neon Execs Join Entertainment Marketing Summit – Variety

type Excited to announce additional speakers at Deloitte’s annual Entertainment Marketing Summit in Los Angeles on April 19, including Christian Parkes, Chief Marketing Officer, Neon; Catherine Halaby, Head of Entertainment, North America Tik Tok; Deon Graham, Chief Brand Officer, Combs Global; and Rachel Delphin, Chief Marketing Officer, twitch.

Parkes and Halaby will join Keynote’s panel of entertainment marketing leaders, which also includes Karen Bronzo, Chief Marketing Officer, Warner Bros. Discovery; Dwight Caines, President, Domestic Marketing, Universal Pictures; and Marc Weinstock, President, Worldwide Marketing and Distribution, Paramount Pictures.

Graham, who oversees Sean Combs’ business activities such as Revolt TV and Cîroc Vodka, will participate in a multicultural marketing conversation moderated by Ellene V. Miles, Senior Vice President, Interdisciplinary Marketing, Sony Pictures Entertainment / Motion Picture Group; Paramount Pictures Diversity Christine Benitez, Senior Vice President, Cultural Marketing; and Claudia Chagui, Senior Vice President, Marketing and Creative, NBCUniversal Telemundo Enterprises.

Delphin will join the conversation on building storytelling worlds, which also includes Jill Wilfert, VP Licensing and Entertainment, LEGO; Josh Silverman, Head of Consumer Goods and Chief Franchise Officer, Mattel; Shiz Suzuki, VP Global Brand Sponsorship and Experiential Marketing, American Express; World Chief Marketing Officer David Tinson.

Among other highlights, Jana Arbanas, Deloitte LLP vice chair and U.S. telecommunications, media and entertainment industry leader, will discuss the results of Deloitte’s 2023 Digital Media Trends Survey, exploring why people – especially younger generations – are drawn to different types of digital media. and how these experiences become more connected and meaningful.

Allan Cook, Managing Director, Deloitte Digital, and John Zeigler, Chief Marketing Officer, Sinclair Broadcasting Group, will discuss how companies are marketing and branding in the Metaverse.

“The Metaverse offers entertainment marketers a new reach and countless outreach possibilities across all media channels. Together with Deloitte, we recently launched a sports fan community in the Metaverse that will strengthen fan and audience building way to connect and engage with the content they love,” Ziegler said in a statement. “We’re excited to join Deloitte on stage to discuss next-generation engagement and how metaverse experiences that blend the physical and digital worlds offer enormous potential for innovation and creativity.”

other speakers join type The Entertainment Marketing Summit included Domenic DiMeglio, EVP and CMO, Paramount Streaming; Nicole Blake, Head of Franchise Management, Wondery; Linda Duncombe, Chief Marketing, Product and Digital Officer, City National Bank; Dana McGraw, SVP, Audience Modeling and Data Science, Disney Advertising; Elana Sulzer, Global Category Development Officer, Entertainment, Spotify; Alexys Coronel, Director of Entertainment, Amazon Advertising.

Previously announced participants include Lisa Vanderpump, television personality and executive producer of “Vanderpump Rules,” businesswoman, author and philanthropist; Terry Crews, actor, best-selling author, entrepreneur and moderator; and other elite creative and industry speakers.

To view the full agenda and register to attend, visit VARIETY.COM/ENTMAR.

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