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At a time when the creative community is on the picket line for being disenchanted with the entertainment industry, there’s an innovative new agency opening up a new way to create and distribute content.
Led by veterans from Disney, Warner Bros. and DreamWorks, cartoon star Self-proclaimed “Web3 Story Studio” capable of developing, producing and funding blockchain-powered animation projects. CEO and co-founder John Attanansio saw an opportunity to attract talent looking for new ways to reach their audience.
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“There are a few trends in Hollywood right now that I honestly think make things easier,” he said on the latest episode of the show. type podcast”strictly business“You can especially see what’s happening now: there’s a lot of production being canceled or stopped, and things are going to sit in development for a long time. It’s getting harder and harder to make things in traditional systems. “
Toonstar is launching a third series, “cosmic junkMay 19, but won’t be able to see the show on the network or streaming service. Created by Dominic Russo, co-creator of the Comedy Central series “Workaholics,”cosmic junk“It’s not just a TV show; it’s at the center of a community-focused model that allows fans who buy NFTs to take advantage of all sorts of extras that allow them to engage in a way that typical shows can’t offer.
“It’s really like being a VIP fan base with all the really cool perks,” says Toonstar co-founder and COO Luisa Huang. “It’s like, if you like the show, then, come on, become a fan base The next level. You own this token, and with this token, you can really go deep into the creative process.”
Toonstar is part of a pioneering movement that leverages cutting-edge knowledge to make a difference in the bottom line of the media business. “Space Junk” even features a character voiced by artificial intelligence technology (Athanasio also recently wrote a Guest column on how Hollywood should adapt to AI).
“Strictly business” is type, a weekly podcast featuring conversations with industry leaders about the business of media and entertainment. A new episode comes out every Wednesday and is available for download on iTunes, Spotify, Stitcher and SoundCloud.
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