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Tourism Malta will once again be the Official Destination Partner of Manchester United Football Club, as Tourism Malta (MTA) and the club have announced that they will be renewing their partnership agreement with the club.
Manchester United and Malta have strong links, characterized by a long history, with Malta proudly hosting the oldest international Manchester United fan club.
Through this partnership agreement, the VisitMalta brand will benefit from strong exposure to club home games and digital marketing channels, social media as well as global print media.
News of the renewal was announced at a special press conference at Old Trafford, Manchester, in the presence of Tourism Minister Clayton Bartolo, Tourism Permanent Secretary Anthony Gatt and MTA Chief Executive Carlo Micallef.
“Reaffirming Tourism Malta as Manchester United’s official destination partner will lead to unprecedented levels of visibility and marketing coordination for the Maltese Islands, not only in Europe but also in other long-haul markets such as the Americas, Asia and the Middle East. I am optimistic that this partnership The agreement will solidify Malta’s prospects for establishing itself as a centre of excellence in sports tourism over the next few years,” said Clayton Bartolo.
Carlo Micallef said: “During the months of the pandemic, the MTA had to think outside the box to maximize the potential of this partnership, when sports around the world were at a standstill. This was achieved through a variety of A digital initiative to enable Manchester United to see, engage and engage with the beauty of the Maltese Islands in its fan base around the world, especially in Asia, where Manchester United is considered the strongest sport in the region club.
“As we enter the next five years of this collaborative agreement, we look forward to exploring previously untapped opportunities to continue to maximize this international partnership.”
Ali Edge, Director of Leagues and Partnerships at Manchester United, said: “Manchester United and Malta have a long history and we are delighted to continue our partnership with Tourism Malta. We are immensely proud of what we have achieved in our first few years together, Especially during times of restricted international travel, we look forward to continuing this successful partnership for many years to come.”
Liam McManus, Director of Partnership Performance at Manchester United, said: “Since partnering with Tourism Malta, we have managed to provide continued focus on Malta as a quality tourism destination. This has helped to build a solid foundation for The foundations have enabled Malta to recover from a period of chaos and to recover quickly after the pandemic.”
VisitMalta will also continue to encourage Manchester United fans from around the world to explore the beauty and versatility of the Maltese Islands, thanks to targeted travel deals available on visitmalta.com.
“As a result of the partnership with the Manchester United Football School, VisitMalta will expand the Manchester United experience to also be experienced by new local football players, building on the experience we provided to local young football players last year,” added Carlo Micallef. – arab trade news agency
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