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Ashley Otah of Ayzenberg explores some of the next-level immersive and experiential collaborations trending on our timeline this week.
Live Nation x Halsey
Not only does Halsey bring music to her fans, she also brings beauty to her.singer recently joined forces Partnering with Live Nation Entertainment to showcase her beauty brands af94 and about-face in experiential pop-ups at multiple venues and festivals across the country. This collaborative, hands-on experience will provide concertgoers with the opportunity to virtually try on as well as sample and experiment with products. Although just beginning, the partnership highlights the power of hands-on experience, Virtual Reality and shared passion.
WhatsApp x Giannis Antetokounmpo
first on WhatsApp short film, basketball star Giannis Antetokounmpo takes audiences around the world to share his “multi-source origin story.” Starring players from the Milwaukee Bucks, the film delves into what it means to be human in an interconnected world. As such, WhatsApp beautifully highlights its products while enhancing Antetokounmpo’s story. The importance of global connectivity, creativity and culture shine through throughout the work, leaving room for thought-provoking reflection and discussion. The movie is available on Prime Video.
Spotify
Spotify, the first to have presence On Roblox, more music is being brought to the masses Planet Hip Hop, an immersive virtual experience designed to allow users to experience this type of journey while learning more about some of its big names. Through a curated creative experience, fans can travel back and forth between portals, stores and other iconic attractions. The combination of music and technology remains a space to watch and enter.
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