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Abu Dhabi [ United Arab Emirates] 1 May (/WAM): Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) has announced new performance targets for Abu Dhabi ahead of Arabian Tourism Market 2023, which includes plans to attract more than 24 million tourists to Become an emirate by the end of 2023.
Saood Abdulaziz Al Hos, Deputy Minister of Commerce of Abu Dhabi, affirmed the beginning of an ambitious new chapter for the emirate’s tourism industry. The new targets come after Abu Dhabi’s tourism industry surged through 2022, with hotel occupancy rates and other indicators suggesting the sector’s recovery is well underway. The emirate welcomed 18 million tourists, up 13 percent from the previous year, while hotel occupancy was 70 percent, beating the Middle East average of 67 percent.
The emirate welcomes tourists from all over the world, with the largest number of international tourists coming from India, the Kingdom of Saudi Arabia, the United Kingdom and the United States. The improved performance in domestic and international markets can be attributed to increased awareness of the destination and consideration of Abu Dhabi’s growing range of year-round entertainment and sporting events, as well as trade events and roadshows.
Saood Abdulaziz Al Hos, Undersecretary, DCT Abu Dhabi: “Our ambitious target is to welcome over 24 million tourists by the end of 2023, building on healthy growth over the past year. This encouraging performance is A year-round business experience supported by a comprehensive ecosystem of first-class service, infrastructure and influencer marketing through strong partnerships and delivering memorable tours.In Abu Dhabi, we showcase the entire tour the power of business partnerships, and the fact that we can prosper together”
Commenting on the new goals, Saleh Mohamed Al Geziry, Director, DCT Abu Dhabi Tourism, said: “Our success so far inspires us to strive for more. Partnering together, a successful strategy to create and deliver unique experiences for everyone, and a variety of events for visitors throughout the year. Thanks to the emirate’s world-leading venues, hotels and supporting facilities.
Last year, the Abu Dhabi Calendar successfully hosted over 100 diverse events over 180 days, bringing together an impressive line-up of world-class talent. From Grammy-winning singer legend Sting to K-pop sensation BLACKPINK to Oscar-winning Indian composer AR Rahman, the events captivated and entertained audiences.
The emirate also hosts some popular homegrown family festivals such as Mother of the Nation Festival (MOTN) and LIWA Festival, which add to the cultural richness and vibrancy of the city.
Abu Dhabi also hosts major events such as the famous Abu Dhabi Grand Prix, NBA and UFC, proving itself to be a premier destination for global sports. These events attract large crowds and global attention, cementing Abu Dhabi’s position as a world-class destination for entertainment and sports enthusiasts.
In line with DCT Abu Dhabi’s mission to offer diverse experiences, 2022 saw the launch of two tourism campaigns: ‘Experience Abu Dhabi, Find Your Rhythm’ and ‘Summer As You Wish’. In addition, a month-long event was held to mark the fifth anniversary of Louvre Abu Dhabi, alongside two high-profile events, the Abu Dhabi Arts and Culture Summit.
Looking ahead to 2023, DCT Abu Dhabi is determined to launch even more ambitious events and activities, demonstrating its commitment to leverage its partnerships to deliver memorable experiences to audiences across the globe. (/WAM)
Disclaimer: This article was automatically published from the institutional feed without any modification of the text or editorial review
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