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The UAE ranks first globally for social media usage, second globally for internet usage, first in the Arab region, ninth globally in e-commerce and first in the Arab region, according to a report.
The Telecommunications and Digital Government Regulatory Authority (TDRA) said in its report titled “Digital Lifestyles in the UAE” that the UAE was the first country in the region to establish a digital government in 2001 and has embraced digitalisation as a means of growth lifestyle to promote. A report by WAM says individuals and organizations can practice to achieve the highest levels of efficiency
Specifically, the UAE ranks first in the world for mobile internet speeds, with an average internet speed of 134.48 megabytes per second (Mbps) in the country compared to a global average of 30 Mbps.
home internet speed
The report added that the UAE ranks 13th globally for home internet speeds, with the country’s average internet speed reaching 124.7 Mbps compared to the global average of 63.46 Mbps.
The UAE also has the second highest internet usage rate in the world at 99%, compared to the global average of 62.5%, which means the UAE has 9.935 million internet users.
The report also showed that the UAE ranked 12th globally for mobile internet use time of 4 hours and 35 minutes, compared to the global average of 3 hours and 43 minutes. The country ranks 11th globally in terms of time spent using the Internet.
average internet time
The report highlighted that the UAE ranks 10th globally for the average time spent using the internet on all devices, whether computer or mobile, at an average of 8 hours and 36 minutes, compared to the global average of 6 hours and 36 minutes. 58 minutes.
The report further revealed that the UAE spends an average of 106% of the time per capita on social media, compared to the global average of 58.4%, ranking first globally. The UAE’s population engagement on social media also exceeds 200% globally.
The report then states that the UAE ranks among the top 20 countries for using digital video as a source of learning at 50% and 27.6% for sharing digital visual blogs.
entertainment
In terms of entertainment, the UAE ranks among the top 10 countries for video games with 90%, while for economy, the country ranks among the top 10 countries with 11.4% of the population owning cryptocurrencies. The UAE also ranks among the top 20 countries in the world in terms of the percentage of the population receiving telemedicine, with 26.4%.
The report highlights the fact that the UAE ranks ninth in global e-commerce, with an average annual per capita share of digital spending in the country of around US$3,775, compared to the global average of US$1,766.
In addition, the UAE ranks 14th globally for weekly online purchases, with 59% of the population purchasing their needs online every week, and 13th in terms of weekly online purchases using mobile phones, with 32.4% of the UAE population purchasing their needs Online by phone every week.
digital content
The report states that the UAE ranks in the top 20 for digital content, with 68.1% of the population buying miscellaneous digital content on the Internet and ranks ninth globally in terms of weekly household food purchases, with 33.4% of the UAE population buying their food online every week food needs.
The UAE ranks 12th globally for time spent on social media at 4 hours and 35 minutes, and 11th globally in terms of average social media platforms used. Additionally, the country ranks in the top 20 for using social media to search for brands at 48.8%, and ranks 13th globally for using social media for business-related purposes at 28%.
According to the report, the country ranks fifth globally with 82.5% of Facebook ads in the UAE, compared to 34.1% globally, and fifth on YouTube social ads with 93.4%. 37.7%.
Instagram Ads
In the United Arab Emirates, Instagram ads accounted for 60.2% of the world, accounting for 23.9% of the world; Douyin ads accounted for the second place in the world, with a global share of 15.9%, accounting for 81.3% %.
The UAE ranks third globally in the percentage of LinkedIn ads at 69%, compared to a global average of 14.6%, and ranks eighth globally in terms of Snapchat advertisements at 37.2%, compared to a global average of 9%. — arab trade news agency
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