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ExploreTECH, a digital marketplace dedicated to Mena’s hospitality and tourism industry, has launched a new and improved connectivity platform to accelerate the sector’s recovery.
ExploreTECH 2.0, the next stage in the company’s journey, is on a mission to empower hoteliers and travel professionals to discover technology solutions in a comprehensive, unified database and conduct instant side-by-side product evaluations through its native comparison tool.
The revamped platform will continue to connect industry professionals with global technology providers through an updated user interface and rich user experience.
As part of the upgrade, the second-generation ExploreTECH Digital Marketplace features an enhanced technology solutions database, as well as AI-based technology recommendations. Additionally, the platform includes improved supplier and product profile listings, as well as enhanced business support and marketing tools, which are available to all hospitality and tourism professionals in the region.
“Since our inception in February 2022, we’ve put a huge effort into understanding how individuals use, interact with, and benefit from our platform. As a result, we’ve undertaken several initiatives and developments to enhance our user interface and customer Experience. Our continuous improvement ensures a comprehensive platform where industry professionals can discover technology solutions and suppliers to reach and engage with potential customers,” said Mona Faraj, Co-Founder and CEO of ExploreTECH.
To attract a strong and attractive buyer base, the updated marketplace will feature the following upon launch:
For Industry Professionals
Upon logging into the new platform, industry professionals can look forward to a fresh design and the following enhancements, providing a simplified user experience:
• Enriched user browsing experience with technical solution recommendations powered by machine learning
• Simple user registration process
• Local product comparison tool
• Comprehensive hotel and travel technology solutions database of over 600 solutions
for technology providers
Technology providers will also benefit from a host of new capabilities, including:
• Engaging and unified presentation of briefing and product descriptions – enabling clear communication with target audience
• Enhanced platform search engine to provide better exposure for subscribing technology providers
• Full Arabic localization to facilitate communication with a wider audience
“By embracing technology and a commitment to delivering a valuable customer experience to drive the growth of the MEA hospitality and tourism industry, we will continually strive to improve the ExploreTECH digital marketplace based on the unique needs of our users. Our journey has only just begun, and what we launch now is the future The beginning of development,” concluded Faraj. – trade arab news agency
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