UAE Food Bank partners with Facebook, Carrefour to distribute 55,000 meals to blue-collar workers

Dubai: The UAE Food Bank, part of the Mohammed bin Rashid Al Maktoum Global Initiative, has partnered with Meta’s Facebook platform to distribute some 720 food baskets, equivalent to 55,000 Meal. The food basket was generously provided by the Carrefour brand represented by Majid Al Futtaim.

The initiative is in line with the UAE Food Bank’s mission to encourage social responsibility among its partners and the community, while achieving the goals of managing surplus food, reducing waste and providing food to those in need within and outside the UAE. The initiative also aims to raise awareness of the food bank’s charitable and humanitarian work.

Dawoud Al Hajri, Vice-Chairman of the Board of Directors of UAE Food Bank, said: “The efforts of UAE Food Bank reflect the generosity of the UAE people and embody the principles of kindness, generosity, compassion and social solidarity. The initiative also highlights the need to provide food for the hungry during Ramadan. The importance of food.”

Al Hajri added: “The bank strives to work with partners from different entities and organizations to improve humanitarian, charitable and volunteer work, while also seeking to feed a large number of beneficiaries locally and globally. This is achieved through safe This is achieved by planning and managing food surpluses, minimizing waste, and creating an abundant and sustainable environment and food supply.”

Sheila Chaiban, Chief Marketing Officer, Majid Al Futtaim Retail, is proud to have worked closely with the UAE Food Bank and Meta to implement this humanitarian initiative. “This initiative is in line with Carrefour’s values ​​and strong commitment to serve the community and encourage its members to stand together. We are delighted that this initiative during the holy month brings joy to those who deserve it.”

Moon Baz, Head of Creator Partnerships for Africa, Middle East and Turkey at Meta, highlighted the importance of interaction, charity work and community harmony during Ramadan. “As part of this year’s Meta ‘Ramadan Al Khair’ campaign, we aim to create more opportunities to do good and celebrate the essence of the month. The partnership with the UAE Food Bank strengthens our reach to those in need and through material and The commitment to support them with in-kind donations ensures that the entire community can experience what this blessed month really is.”

Some 300 food baskets containing various groceries were sent to the UAE Food Bank headquarters for distribution to blue-collar workers, while another 420 food baskets were delivered directly to their accommodation. The UAE Food Bank has launched various initiatives during Ramadan to provide quality food to those in need, promote efficient management of surplus food, and reduce food waste. These efforts aim to raise public awareness of the importance of reducing surpluses and achieving zero food waste.

The UAE Food Bank joins forces with food companies, kitchens, restaurants and hotels to distribute food daily through Iftar tents. These included the distribution of 3 million charity meals in coordination with the Emirates Red Crescent, hotels and iftar tents. The bank has also launched the ‘Your Harees on Us’ initiative, which aims to collect traditional Harees donations from large kitchens and distribute them to those in need during Ramadan.