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DUBLIN, March 10, 2023 (GLOBE NEWSWIRE) — “UAE Fragrances Market, By Product Type (Deodorants & Fragrances), Consumer Group (Male, Female, Unisex), Price (Luxury & Mass), Distribution Channels, Regions, Competitive Forecasts & Opportunities, To 2027” report added to ResearchAndMarkets.com’s supply.
The UAE fragrance market is expected to witness potential growth over the forecast period 2023-2027
Fragrances and fragrances enhance an individual’s grooming routine and have become essential products in everyday life. Rising internet penetration and increasing number of social media users are boosting market growth.
With this in mind, several key players in the market are promoting their products on social media and other digital platforms. Fragrance ingredients are also widely used in products such as soaps and detergents, daily household products such as shampoos, body washes, and shaving creams, and body care products such as lotions and scrubs.
The development of these fragrance products has expanded the scale of the industry. Moreover, rising spending power and emerging trends such as aromatherapy have expanded the popularity of fragrance products and are expected to drive market growth over the next few years.
Increase in demand for eco-friendly fragrance products drives market growth
The growing popularity of organic and natural ingredient products is primarily driving the market growth. Some common ingredients in this type of fragrance are sandalwood, geranium bourbon, and patchouli.
The industry relies heavily on synthetic ingredients, with synthetic fragrances accounting for 60-65% of the overall market, while fragrances made from natural ingredients account for 30-35% of the market. The rising demand for organic flavors is due to rising consumer awareness of the ingredients used in them.
Furthermore, growing concerns about personal health and hygiene and changing lifestyles are spurring the consumption of chemical-free products. People across the globe, including those in the UAE, have become aware of the importance of healthy living, which has led to an increase in gym visits.
In the UAE, there are 800 health clubs with 523,000 members, according to the Dubai World Trade Center. Health clubs and gyms offering personal training are boosting the market growth as consumers in the UAE are willing to spend more on fragrances and fragrances to mask the unpleasant body odor emitted after strenuous exercise.
Increase in Advertising and Promotional Spending Accelerates Market Growth
Extensive R&D activities along with advertising expenditures are driving the market growth. Leading key market players are investing in advertising and promotions to influence consumers’ purchasing decisions.
Furthermore, the growing popularity of social media and celebrity endorsements is influencing the advertising strategies employed by the market leaders. According to the World Bank, internet penetration in the UAE will be 100% by 2021, increasing online sales and enabling cosmetics and fragrance retailers to add pictures and videos to expand fragrance and fragrance sales.
Various online cosmetics retailers offer customers the option of customizing fragrances and fragrances, hence market players are investing heavily in advertising and promotions to attract consumers using digital media. This also allows people to make better decisions when developing performance strategies.
Expanding sales of artisanal and custom fragrance products coupled with high spending on advertising and promotions are expected to drive market growth in the coming years.
Surging demand for fragrance products among men supports market growth
Surging use of cosmetics by men in their daily life has sparked the growth of the market. Today, men are increasingly concerned about their individuality, which is boosting the market growth.
Also, after exercising, they prefer to use scented products to combat body odor. As urbanization increased and the fascination with Western culture spread beyond cities, men began to choose spicy, woody, marine and citrus notes. All these factors mentioned above are estimated to witness the growth of the fragrance market over the forecast period.
competitive landscape
Company Profiles: Detailed analysis of key companies in the UAE Fragrances market.
Estee Lauder Middle East
Coty Middle East FZCO
Guccio Gucci
Rasasi Perfume Industries LLC
Yas Perfume
Jo Malone London UAE
Haramain perfume
Aroma kitchen
calvin klein
Swiss Arabian Fragrance Group
L’Occitane UAE LLC
Report scope:
UAE Fragrance Market, By Product Type:
UAE Fragrance Market, By Consumer Group:
UAE Fragrance Market, By Price:
UAE Fragrance Market, By Distribution Channel:
UAE Fragrance Market, By Region:
dubai
Abu Dhabi
Sharjah
Rest of UAE
For more information on this report, please visit https://www.researchandmarkets.com/r/wlkuv6
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