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In line with its vision to be a leader in customer service, the Ministry of Energy and Infrastructure (MOEI) has launched an Augmented Reality (AR) enhanced Government Service Booklet. It is the first service manual of its kind to feature this innovative design. Users can use the camera of their smartphones to scan the QR code on the manual page and watch video clips of officials talking about topics, providing customers with a unique dazzling experience.
Experts and department officials from MOEI participated in the development of AR content. They are keen to present in a simple language that everyone can understand, so customers can easily understand all service requirements and understand the context related to previous services and subsequent procedures.
In addition to AR content, many services offer step-by-step videos explaining how to access them as well as sign language interpretation. This is part of the ministry’s commitment to include all members of society and provide equal opportunities for everyone, including those of determination.
Commenting on the achievement, Laila Moosa Albaloushi, MOEI Director of Strategy and Future, said: “The UAE government aims to be one of the best governments in the world’s best country. To achieve this goal, it has launched a comprehensive strategic plan and a system of initiatives aimed at adopting best practices of government and organizational excellence. These include the UAE Government Services Strategy 2021-2025 and the UAE Government Future Services Charter. The charter encourages all government agencies to develop new service delivery models and customer communications to Delivering a unique and innovative ‘people-centric’ experience. This has driven us to take an innovative approach to our service brochures, rich in quality content, both in terms of information and design.
Laila Moosa Albaloushi, Director of Strategy and Future, MOEI
Albaloushi added: “A key issue that we hope to address in this unique handbook is to raise awareness among all our clients, especially after the consolidation of other ministries and government agencies under the unified umbrella of the Ministry of Energy and Infrastructure. We It is believed that the brochure has largely succeeded in highlighting this aspect, presented using impressive visual content that demonstrates the relationship between the various departments of MOEI and how they complement each other. This integration has led to the development of modern communities and Urban areas that provide the best and best energy-efficient and sustainable houses and complexes to ensure a prosperous and decent life for Emiratis. They have modern roads and means of transportation that are in line with the federal and international transport network land and railways Combined and connected with the UAE’s import and export ports, building a prosperous national economy.
The MOEI Service Manual has over 220 pages and contains information on 123 services. They are divided into Housing Services, Maritime Transport, Land Transport, Infrastructure Services, and Energy and Petroleum Materials Services. The printed version of the brochure has a QR code that opens the service page on the ministry’s website or smart app.
Amira Aljasmi, head of the corporate services section of the ministry’s strategy and future outlook, said: “In this booklet, we aspire to make a breakthrough in the preparation of government service handbooks. We want to transform it from a simple form with a separate government service card to a A comprehensive story that tells their journey from the customer’s point of view and their relationship with our services to fulfill their interests and meet their needs. This also meets a pressing need for us at the Ministry, where we, in addition to many government entities, Also has a wide range of clients, including citizens, residents, domestic and foreign companies. It is necessary to enrich the content of the brochure with the most information and details that are visually enhanced. This includes interactive content and infographic design, as information is the key to digital transformation and adoption foundation for digital services.”
MOEI Service Guide
Aljasmi added: “At the Ministry, we aim to be one of the key centers for innovation, creativity and the development of new ideas. The launch of the Innovation Services Booklet coincides with the completion of the transition of all our services to digital services, which are available at the Ministry We will continue to strengthen our communication with our customers to achieve their satisfaction and simplify their procedures in line with our commitment to the UAE Government’s Future Service Charter. We promise our customers that we will bring More surprises, beyond reality, into the innovative digital world.”
The brochure contains detailed information about the Department’s services and communication channels. This includes direct messages to HE Eng. Suhail Al Mazrouei, Minister of Energy and Infrastructure, and requested technical support and assistance through various innovative communication channels. The brochure also includes an FAQ section to provide customers with easy access to important information to complete transactions easily and seamlessly. This manual has been developed in accordance with the Global Service Star Rating System.
Source: Ministry of Energy and Infrastructure (MOEI)
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