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The delivery service will partner with the World Food Programme and users are encouraged to donate a minimum of Dh2 to the cause
In response to the flood emergency in Pakistan, Tarabat, United Arab Emirates, has expanded its partnership with the World Food Programme​​​ (WFP), the largest humanitarian agency in the fight against hunger, to provide food aid to victims of the disaster in the country.
During the first three days of the campaign, which is scheduled to launch on September 30, talabat will match donations made by in-app customers to the cause until October 2.
Talabat customers will be able to donate easily by selecting any of the dedicated menu items for the WFP virtual charity within the app, ranging from Dh2 for a one-day meal donation to Dh63 a month. All funds raised for flood relief in Pakistan will be donated to WFP emergency operations to support affected families.
Customers can download the talabat app from the Google Play Store, iOS App Store or Huawei AppGallery, and donate to Pakistan’s flood relief efforts by searching for “World Food Programme” in the search bar and selecting the donation of their choice.
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Tatiana Rahal, Managing Director, Tarabat, UAE commented: “Our hearts go out to everyone in Pakistan affected by this tragedy. This is a catastrophic natural disaster. Trusted international humanitarian organisations such as the WFP are linked to always utilize our technology and be able to provide immediate support for flood relief efforts. Giving back to the community is an important part of our ethos and we are delighted to be able to further support by matching donations this business.”
Majid Yahya, WFP’s Gulf Representative, said: “The people of Pakistan will need a lot of support now and in the coming months and years to recover from this devastating disaster.
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