UAE TV sales double ahead of tournament

With the FIFA World Cup looming in Qatar, TV sales in the UAE have doubled, with most of the big brands cashing in on the success of the mega-event.

Millions of people will flock to Qatar and Dubai in the coming weeks to watch the world’s biggest football event. Millions of football fans in the UAE will watch the World Cup on television at home and on big screens in different football areas, hotels and F&B outlets in Dubai and the UAE.

“Millions of customers are starting their World Cup preparations, which includes putting together their match-ready setups. As a result, Noon’s TV sales and demand have more than doubled,” Neha, Noon.com Growth and Digital Strategy Choudhary said.

Top brands such as Samsung, LG, Hisense, Xiaomi and Nikai have seen a surge in demand and popularity on the platform in recent weeks, Choudhary added.

“Thanks to our recent 11.11 sale and Noon’s upcoming biggest Yellow Friday sale yet, customers will have even more opportunities to improve their game-ready setup at incredible prices, with cashback rewards and more ,” she added.

In addition to digital stores, brick-and-mortar stores also reported good TV sales driven by the FIFA World Cup.

According to Redseer Strategy Consultants, around 5 billion eyes are expected to be watching the World Cup in Qatar, an increase of more than 43% over the viewership expected during the World Cup in Russia.

“Covid has driven digital penetration, giving fans multiple ways to engage with football. Fans’ habits are evolving, and so is the way they experience football. Their interest is not just in the 90 minutes, but behind the scenes; Not just for established tournaments, but for esports competitions,” said Sandeep Ganediwalla, Partner, Redseer Strategy Consultants.

“Historically, consumer spending increases during the winter festivals. Big shopping events like Black Friday drive shopping growth, coupled with the World Cup will lead to higher spending. People get hooked on the World Cup, interestingly, 83% of football fans use their smartphones while watching games on TV. We estimate an increase in customer spending across online channels across industries,” he added.