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UAE: ‘World’s Coolest Winter’ campaign launches new website in Arabic and English – News

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The website provides an interactive experience for users as it provides information about the most important tourist attractions in each emirate



by WAM

published: Monday, December 19, 2022 at 11:33 pm

Last updated: Monday, December 19, 2022 at 11:35 pm

The Coolest Winter in the World campaign, run by the UAE Government Media Office in partnership with the Ministry of Economy and entities related to tourism, culture and heritage in the country, has launched a new website.

The website provides an interactive experience for users as it provides information in Arabic and English on the most important tourist attractions in each emirate.

The new website (https://worldscoolestwinter.ae/ar) is part of an effort to further support domestic tourism and outbound tourism to attract tourists from around the world.

The third edition of the campaign uses the theme ‘Our Heritage’ to highlight the UAE’s rich values ​​and culture and its distinctive characteristics, including hospitality, tolerance and solidarity.

The site lists the most famous local souks, including Fujairah’s Friday Market and Al Bahar Souk, as well as the Gold Souk.

The campaign’s website offers a map of the country’s famous cycle paths and some of the UAE islands considered to be among the most beautiful destinations for tourists and visitors, in addition to a guide to locations where caravan camping and travel are allowed. it demands.

The site also features locations dubbed the ‘Hidden Gems of the UAE’, such as Hatta’s Secret Pool, named for its location between the high Rocky Mountains, making it a personal hideaway that can only be reached by trekking over mountains.

Visitors can sit and relax near the pool, swim or fish. The campaign’s website also highlights some of the country’s most famous hiking trails and places that offer unique and fun activities for children.

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