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UAE: World’s first Ramadan toy calendar launches to help kids be creative during Ramadan – News

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According to the Arab-European manufacturer, this would be the perfect gift for the kids to give themselves during the happy Eid



Photo: Rahul Gajjar

Photo: Rahul Gajjar

release time: Monday, January 23, 2023 at 7:28 pm

Last updated: Monday, January 23, 2023 at 8:14 pm

An Arab-German has invented a construction toy car to keep kids actively engaged throughout Ramadan.

Mohamad El-Issa, product manager of the Carrera-Revell Group, said they developed the one-of-a-kind remote control Ramadan climbing vehicle to help girls and boys easily assemble a 4X4 off-road vehicle Ramadan in 30 days, piece by piece.

“By the end of the month, they’ll have the finished product. It won’t be an ordinary toy, but something they’ll be very proud of, building it themselves one at a time. It’ll be something they give themselves on a happy Eid day.” The perfect gift,” said the 33-year-old developer, who spent more than two years developing the product.

El-Issa said he came up with the idea for the Ramadan RC Crawler to fill what he called a “huge gap” in the market. “We see a lot of Christmas themed toys, but not many Ramadan toys, and certainly no toys for the entire 30 days of Ramadan.”

This is the first time a European company has created a Ramadan-themed toy, especially for children in the Arab world.

Mohammad Al Isa

Mohammad Al Isa

The toy car comes with a step-by-step assembly guide to get kids into high gear.

“Assembling car parts will spark creativity, enhance cognitive skills and develop your child’s science, technology, engineering and math (STEM) skills while keeping them away from TV and video games,” El-Issa said.

The Dh299 Ramadan RC Crawler has entered the UAE market and is available at stores such as ToysRUs and Hamleys.

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