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The media campaign was organized to celebrate the UAE mission to Mars.
The “Bimonthly” media campaign organized before the Hope probe arrived on Mars won the Outdoor Silver Lion Award at the prestigious Cannes International Creativity Festival in France.
The bi-monthly event aims to stimulate people’s imagination and curiosity about life on Mars, and allow them to better understand the mission. The high-tech projection is part of an extensive media campaign carried out by the UAE Government Media Office under the slogan “Arabs to Mars” to celebrate the UAE Mars mission, which is the first interplanetary exploration in the Arab world.
Khaled Al Shehhi, Executive Director of the New Media and Visual Production Department of the UAE Government Media Office, said: “Creative media events are most effective in stimulating interest and inspiration to meet the ambitions of large-scale projects in the UAE. We use creative concepts to simplify the complex scientific tasks of Hope Probe And to help people understand how the UAE’s historic space project will improve our lives on Earth.”
The audience was stunned when they saw the two moons in the UAE sky in February, especially in the Al Qudra area. This is part of a creative event celebrating the arrival of the long-awaited UAE orbiter Al Amal on Mars. The dual satellites of Mars, Phobos and Deimos-“seen” in the sky of Dubai-are the result of new technology, using a 40-meter screen and two 100-meter cranes to create these two satellites. Hallucinations.
After a jury of leading advertising and media professionals screened 29,000 entries from 90 countries/regions, this new technology was used for the first time in the Middle East.
The event was organized by the UAE Government Media Office and was widely shared on social media by shocked bystanders.
Saeed Al Eter, Chairman of the UAE Government Media Office, said: “In our media campaigns and events, we have integrated traditional and modern media platforms to engage different target audiences in projects in the UAE and bring them together to celebrate the country’s inspiring inspiration. Project. Create a better life for future generations.”
Alia Al Hammadi, Deputy Chairman of the UAE Government Media Office, said: “Winning international awards such as the Cannes International Creativity Festival has established the UAE as a destination for global awareness, creativity and talent.”
This nationwide event witnessed a series of creative and ambitious events, including providing Mars ink passport stamps for tourists arriving in Dubai, and providing newborn babies on February 9, 2021 (the day the probe arrives on Mars) Provide baby astronaut suit.
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