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By: Cassandra Cousineau of LVSportsBiz.com
They shared Saturday night at different venues just half a mile apart on the Las Vegas Strip.
The venues for the UFC at T-Mobile Arena and WWE at the MGM Grand Garden Arena were packed with fans eager for the fight and the drama that came with it.
on the west side of the Las Vegas Strip, Tickets to T-Mobile Arena were $10,409,553.70, UFC reported, with an audience of 19,649. It was the UFC’s 18th consecutive sellout and the seventh-highest-grossing event in UFC history.
At the Great Garden, WWE’s “Money in the Bank” was nearly sold out. There is no live door number on Saturday night.
WWE is doing more than just hawk tickets in Las Vegas this week.
The Stamford, Connecticut-based company introduced its superstars to Las Vegas at several community locations around the Las Vegas Metro. From appearances at the 3 Square Food Bank in North Las Vegas to the Donald W. Reynolds Boys and Girls Club in Southern Nevada, WWE stars have seen action this week.
WWE Removed original venue selection from Allegiant Stadium To the MGM Grand Garden Arena.
In doing so, WWE went head-to-head with the 10th anniversary of UFC International Fight Week.
While the UFC leveraged the influence of ESPN and its streaming platforms, WWE took a more grassroots approach to marketing. In the company of Women’s Champion Bianca Bel Air, former Intercontinental Champion Drew McIntyre, Global Ambassador Titus O’Neal, superstar Montez Ford and legendary Jimmy “Mouth of the South” Hart, WWE travels through the city all week.
Even with one of the most famous stars, Ronda Rousey, noticeably absent from pregame advance, Money in the bank attracts a large crowd.
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