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Aviareps, a global tourism marketing company, has partnered with the World Tourism Organization UNWTO to develop international tourism in selected European UNWTO member countries.
This will be achieved through the delivery of a full-service destination marketing grant and four research grants.
Aviareps, an affiliate member of UNWTO, will provide a diverse portfolio of 360-degree destination marketing and research services free of charge to a total of five countries selected by UNWTO.
The UNWTO + Aviareps Destination Marketing Grant will include a suite of digital marketing services such as event websites, landing pages, webinars, online press conferences, e-learning programs and virtual events delivered through the Aviareps ecosystem. Digital Ecosystem is Aviareps’ new all-in-one marketing hub for the travel industry, enabling everyone to market their destinations and products to the global online community through a platform that brings together multiple digital marketing services into one unified hub.
The service portfolio also includes influencer marketing services through Aviareps’ matchmaking platform, Swayfluence, which removes the burden of influencer marketing by creating high-quality connections between brands and influencers for authentic and impactful campaigns. guess.
While the pandemic has brought the global travel industry to a standstill, Aviareps has quickly invested in digital innovation to diversify its service portfolio. Through ongoing consultation with industry leaders, state-of-the-art digital services are now available through these efforts that are affordable and address the specific challenges facing destination marketing organizations. It is hoped that this set of digital services can benefit all countries and regions, allowing them to recover quickly and sustainably after the impact of the epidemic.
In addition to ecosystem and Swayfluence services, the UNWTO + Aviareps Destination Marketing Grant will provide classic PR and allow recipients to participate in various Aviareps roadshows throughout the year in numerous international markets. Aviareps Roadshows bring qualified tourism buyers in each market into direct contact with destination stakeholders for one-on-one face-to-face business development sessions.
Recipients of the UNWTO + Aviareps Research Grants will receive pro bono access to in-depth international travel trade and consumer research across multiple major markets. The study will incorporate an in-depth analysis of the destination’s current positioning and perceptions within each market, as well as opportunities and areas of focus to expand travel demand in each market. The UNWTO will select the beneficiaries of the grant.
UNWTO Secretary General Zurab Pololikashvili said: “Tourism is one of the most dynamic industries in the world and UNWTO is committed to driving innovation and supporting education and training at all levels. Through our affiliate member Aviareps, we are proud to support Tourism professionals develop the skills and knowledge to promote their destinations and accelerate recovery.”
Thomas Drechsler, Chief Operating Officer of Aviareps Travel: “We are delighted to partner with the World Tourism Organization to support selected countries to recover quickly after the pandemic and promote the sustainable development of their tourism industries at no cost. As good corporate citizens, we have a duty to support deserving countries in the best possible way and are honored that the United Nations World Tourism Organization has chosen Aviareps as a partner.
“Our global digital marketing experts have developed our ecosystem based on the latest technologies, which allows us to grow alongside international best practices and stay ahead. We are delighted to offer our latest digital solutions to countries selected by the World Tourism Organization programmes, international networks and expertise, and hopes to extend this collaboration with the World Tourism Organization to all regions of the world.” – trade arab news agency
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