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Village Roadshow Pictures has teamed up with Kaleidoscope Home Entertainment for the UK release of a live version of West End hit ‘Heathers: The Musical’.
The live event-style distribution strategy marks the first collaboration between the two companies, with a series of events set to premiere on more than 320 screens in the UK and Ireland from 28 March to 6 May. In addition to screenings of the musical, each event will feature an additional 10-minute special titled “Behind the Scenes at Another Palace,” named after the London venue where Roku’s original musical will be filmed in the North American market in 2022. Sky VIP also previewed at 30 Vue cinemas across the UK on 21 March
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Similar licensing strategies are expected to be adopted in other international markets.
Heather: The Musical tells the story of high school unknown Veronica Sawyer, whose dreams of popularity begin to materialize when she is protected by three beautiful and brutal Heathers. True, until the mysterious rebel JD showed her the deadly consequences of killing someone. The production is based on characters from the classic 1988 film “Heathers,” which is now part of the IP library of Vine Alternative Investments, the parent company of Village Roadshow Entertainment Group.
The musical is directed by Andy Fickman, with script, music and lyrics by Kevin Murphy. Laurence O’Keefe co-produces with Village Roadshow and Bill Kenwright’s BKStudios. In 2018, production moved from The Other Palace to Theater Royal Haymarket, with a limited run later that year. In 2021, it returns with another successful season, accompanied by a UK tour before returning to The Other Palace.
Jason Buckley, Executive Vice President, Worldwide Sales and Distribution, Village Roadshow Entertainment Group, said: “We are excited to bring this much-loved story and these extraordinary performances to a wider audience. As we continue to develop and showcase innovative releases like this The success of the strategy, and we look forward to bringing this and other premium content to the world.”
Adam Sergeant, Chief Operating Officer, Kaleidoscope Home Entertainment, added: “Kaleidoscope has a long history of delivering premium content to audiences through one-night-only and special preview theatrical events, such as ‘Heathers’. We created exclusive bonus content to accompany the feature, only Appropriate for the UK theatrical market, audiences are delighted to have the opportunity to experience this fantastic hit musical in a different format and setting. Ticket pre-sales have been fantastic. We look forward to further collaborations with the Village Roadshow team.”
A DVD and Blu-ray special edition of “Heathers: The Musical” will be available on June 5 alongside the digital edition.
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