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The Ministry of Culture and Tourism of Abu Dhabi (DCT Abu Dhabi) announced the launch of the first official public profile for the Tourism Commission on the leading social media platform Snapchat-giving potential tourists the opportunity to explore all that the UAE capital has to offer in a brand new way , An immersive way.
As a gateway to unlock everything in the region, Visit Abu Dhabi Public Profile will provide subscribers with exclusive travel information on Abu Dhabi, showing various things to do during their stay in the emirate, and at the same time bringing the beauty of Abu Dhabi. The destination of the new interactive form of life.
As travel is gradually opening up, the new official public information is very suitable for those planning an upcoming trip to Abu Dhabi, allowing them to have a glimpse of the destination in the comfort of their home and on their mobile phones. There will be plenty of content to explore, whether it’s revealing the beauty of Al Ain through the “highlights” section, or experiencing the capital in real time through stories or community snapshots.
Public Profiles was launched by Snapchat in 2020 and has achieved great success in turning brand stories into reality. DCT Abu Dhabi’s move marked the launch of the first official tourism bureau profile, and other tourism bureaus are likely to follow suit because they want to welcome tourists back. Social channels have always been a popular tool for attracting potential travelers—inspiring wanderlust by allowing everyone to visit global destinations.
The innovative format will enable the destination to share its story with the next generation of travelers, taking advantage of the new crowd waiting to discover the beautiful scenery, culture, entertainment and adventure that the trip to Abu Dhabi will bring.
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