Visit Abu Dhabi publishes the first official travel information on Snapchat to inspire travelers to explore the UAE capital

The Ministry of Culture and Tourism of Abu Dhabi (DCT Abu Dhabi) announced the launch of the first official public profile for the Tourism Commission on the leading social media platform Snapchat-giving potential tourists the opportunity to explore everything in the UAE capital with a new and personal experience Provided in its environment.

Public information enables brands to exist organically on Snapchat, putting all unique content in one discoverable place. As a gateway to unlock everything the region has to offer, Visit Abu DhabiPublic Profile will provide subscribers with exclusive travel information of Abu Dhabi, showing various things to do during their stay in the emirate, while bringing the beauty of the destination to life in a new interactive format.

As travel is gradually opening up, the new official public information is very suitable for those planning an upcoming trip to Abu Dhabi, allowing them to have a glimpse of their destination from the comfort of their home and on their mobile phones. There will be plenty of content to explore, whether it’s revealing the beauty of Al Ain through the “highlights” section, or experiencing the capital in real time through stories or community snapshots.

Public Profiles was launched by Snapchat in 2020 and has achieved great success in turning brand stories into reality. DCT Abu Dhabi’s move marked the launch of the first official tourism bureau profile, and other tourism bureaus are likely to follow suit because they want to welcome tourists back. Social channels have always been a popular tool for attracting potential travelers—inspiring wanderlust by allowing everyone to visit global destinations.

The innovative format will allow the destination to share its story with the next generation of travelers, taking advantage of the new crowd waiting to discover the beautiful scenery, culture, entertainment and adventure that the trip to Abu Dhabi will bring.

To subscribe to the profile, users only need to download Snapchat and search Visit Abu Dhabi On the Snapchat app.

More information can be found at: https://www.snapchat.com/add/inabudhabi