[ad_1]
VOX Cinemas, the dedicated cinema division of Majid Al Futtaim, a leading shopping center, community, retail and leisure pioneer in the Middle East and Africa, is proud to announce a partnership with the world-renowned Michelin starch chef Akira Back. The collaboration will be launched in the United Arab Emirates in September. The global restaurant owner will plan a special menu for VOX Cinemas’ luxury cinema concept THEATRE, allowing moviegoers to enjoy an unparalleled dining experience.
Guests at THEATER can enjoy a modern Japanese menu that includes a dynamic combination of Akira Back’s signature dishes and VOX Cinemas’ unique culinary creativity. Akira Back, known for his adventurous spirit and creativity, enjoys a brilliant career, bringing his culinary expertise and art to the world, in Beverly Hills, San Diego, Seychelles North Island, Toronto, Singapore, Seoul, Dubai and so on.
The THEATER of VOX Cinemas combines movies with food. Guests can choose to dine in the exclusive private lounge area, or they can deliver food directly to their seats through the waiter service in the theater. THEATER redefines the luxurious cinema experience, offering reclining leather seats, plush blankets and pillows, and cutting-edge audio-visual technology in a stylish and private environment.
Ignace Lahoud, CEO of Majid Al Futtaim Leisure, Entertainment & Cinemas, said: “The fans in the region are becoming more and more critical. Rising expectations. At VOX Cinemas, we are not only providing movies, but we are constantly enriching our product range so that guests can enjoy an all-encompassing movie experience. We believe that catering plays an important role in enhancing the movie viewing experience. Under the helm of Chef Akira Back, THEATER will definitely set a new benchmark in the field of film catering.”
Chef Akira Back added: “THEATRE has revolutionized the luxury cinema experience. Given our shared commitment to innovation, I am very proud to work with VOX Cinemas. Together, we believe that dining is a complementary part of watching movies, and the menu we design is definitely Will attract the most discerning guests and movie lovers.”
Akira Back’s menu will be available at VOX Cinemas in the United Arab Emirates in September, and then launched in Bahrain, Qatar and Kuwait later this year. The official release date will be announced close to time.
For more information about VOX Cinemas, please visit voxcinemas.com or follow @voxcinemas on Facebook, Twitter, YouTube and Instagram.
[ad_2]
Source link