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In just 3 to 5 years, the buzzword for hoteliers has become “luxury lifestyle”. Driven by social media, millennials and brands seeking to deliver niche and bespoke experiences, this relatively new market entrant has drawn inspiration from other industry outlets to create a new multifaceted and bespoke stay.Case 1: brand new Andaz Capital Gate Abu Dhabi, occupying floors 18-33 in the iconic Capitalgate building.under hyatt hotel group family, this is the first Andaz The Middle East brand hotel is affectionately known as the “Leaning Tower of Abu Dhabi”. In fact, it is a Guinness World Record-certified structure with a record-breaking 18° incline. Located in the capital of the United Arab Emirates, Abu Dhabi is one of the most exciting cities in the Persian Gulf due to its cultural and artistic scene, and Andaz Hotel is situated in the heart of such a unique and memorable dynamic.
Additionally, a permanent art gallery (at first floor) Showcasing the proud history and culture of the UAE, all with the hope of inspiring curiosity and embracing local adventure.
At the same time, the decor of this Andaz hotel shows respect for Emirati heritage by honoring 4 pillars: Khatt (poetic Islamic calligraphy), Al Sadu (traditional woven fabrics), Mashrabiya (intricate/decorative tracery and latticework) and date palm pattern.
But perhaps the most intriguing aspect is the hotel’s thoughtfulness in commissioning award-winning Emirati fashion designers Esabola Create and produce personalized fashion items for every employee in the hotel. Walla is a couturier who dresses ‘celebrities’ across the GCC region; he also recently caught the attention of Lady Gaga, who walked the streets of New York in a quirky dress of his design.
Julia is known for her use of bright colors and captivating creative flair Gimadyeva (Director of Sales and Marketing, Andaz Capital Gate Abu Dhabi) Explaining that having all employees wear Walla designs is something most people would only dream of.I’m thrilled that everyone is set free Show off their individuality and share their personal stories with guests instead of donning a cookie cutter outfit.
Andaz’s vision is to weave together the sights, sounds and smells surrounding each property to help guests foster a rich, immersive experience. Emirati designers’ work sets the tone and positive first impression – it’s the staff who bring out their best selves to guests and ultimately elevate them by providing personalized, unscripted/non-boring service in an accessible environment experience concept. Gimadyeva added: “Guests will be inspired by our staff and encouraged to explore their personal sense of style and being drawn to spirits the culture around them. After all, Andaz actually means ‘personal style’ in Hindi. “For hotel staff, the joy of wearing designer clothes is that it is a completely collaborative process.
While Walla is busy with a string of other high-profile projects, Andaz Capital Gate Abu Dhabi is his first bespoke hotel project. Here, he created 216 different bespoke pieces for the property.
Essa Walla explains: “It’s a very unique concept and I’m very supportive of it. I worked with the Andaz family for three months to come up with something that was both trendy and respectful of our country’s traditions – and of course Essa Walla elements. I have a lot of freedom and I mix modern silhouettes with traditional Arabic embroidery motifs.” They are certainly different. The tailored look, fitted suits, gold embroidered graphics, drop-crotch trousers and a range of colors are not often found in the standard uniform. hHotel General ManagerStuart Deeson Adds, “You can shine your best and be your best self when you wear stylish and comfortable pieces like Walla’s designs. Everyone here is encouraged to mix and match and add accessories like statement shoes, necklaces or scarves— It infuses our own uniqueness into the pieces.” But because they are ultimately uniforms, they must meet practical considerations of form and function, something Walla recognizes: “We use a proprietary high-tech fabric that contains Tron/rayon and some elastane. It’s breathable and stretchy…those aspects are very important for being comfortable in our hot climates (like greeting/entertaining guests on a hotel patio) and colder climates (air conditioned buildings) .”
In this regard, Essa Walla, who founded her own brand ESSA in 1992, has always been a bit of a trailblazer. Walla is of Indian origin but was born and raised in the UAE, after completing an MBA in Marketing and Economics, Walla focused on one of his main passions – fashion and started working with local patternmakers/cutters and tailors in his home country cooperate. “For me, my wish is to knit Traditional meets modern, relying on local materials and prints with universally flattering tailoring. Fashion history – the respect and reverence for it – helps inform my collections. “
Not only can employees take advantage of Walla’s designs, ESSA’s Andaz robes are designed exclusively for Andaz Capital Gate Abu Dhabi, allowing guests to get a taste of this sartorial style as well. They are for guests’ use only during their stay. Alternatively, guests and visitors alike can purchase luxurious hand-woven loungewear from the gift shop on the ground floor (Andaz robes retail for AED 950, or about US$260). There are 14 color options to choose from, including the hotel’s signature shade of orange, with corresponding secondary shades of blue, pink, gray and white. Bold and colorful, silk abayas exude modernity and shimmer with an Arabian feel.
Artistic charm adorns every touch point of it all Boutique five-star hotel, everything from the room to the robes.Speaking of which, we encourage you to lounge in style in your bathrobe to make you feel right at home – whether it’s at the hotel’s 19th-floor rooftop pool or at the 18 degrees (their on-site restaurant), take part in a rejuvenating treatment at their restaurant Rayana Hot Springsor order room service from their spacious rooms 189 rooms, including 22 spacious suites.
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